Episode #54: 5 Biggest Myths About Working In The Toy Industry
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Ready for a myth-buster? How about 5?
For today’s episode I’m going to dispel 5 myths you may have about the toy industry and share personal stories, and lessons that you can learn from each of these myths. When I first started my toy career I had a pretty clear idea about what it would be like to work in toys. I thought I knew what I’d be doing every day, who I’d be working with, and what would be driving my design decisions. Over the past decade, as I learned what really goes on behind the toy curtain, I’ve also come to be aware of myths other aspiring toy creators have about this industry.
The goal of today’s episode is to help you clarify your thinking. If you’ve been hearing a lot of “no” as you’ve been pitching your toy or game idea, this episode could help shed some light on why. We’ll touch on the correct use of intellectual property, who leads the toy development process, why toys are designed to price first, when patents are necessary, and the different paths you might take if you’re just breaking into this field.
Let’s dive into the episode.