Episode #145: How To Take Your Card Game From Boutique Stores to Target with Kiara Imani
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“The games category is too competitive!” “You shouldn’t even try to get a card game into Target!” If Kiara Imani had let those thoughts dissuade her from trying, she may have never gotten her Like U card game into one of the biggest retailers in the United States. Today, my podcast guest Kiara shares how she came up with, designed, manufactured and sold her conversation starting card game, Like U.
In a world where we’re always trying to put people in boxes, the Like U card game helps players to enjoy a conversation of differences. In today’s episode we explore the power of listening to advice that encourages you to find a new path instead of giving up on your dream entirely. Sometimes the answer is to change your approach to your toy dreams and not the dreams themselves. Learn that and more in this incredible episode.
EPISODE CLIFF NOTES
How Kiara went from lawyer, to author, to viral dancer and ended up in the toy industry! [02:12]
Kiara and The Toy Coach play a few rounds of Like U cards the the conversation gets deep! [13:10]
Get ready to talk about MSRP (Manufacturer's Suggested Retail Price) and learn why Kiara had to change the size and MSRP of her product for mass market retailers. [25:27]
Learn why Kiara says being scrappy got her product into Target. [27:11]
How the RIGHT partnership can elevate your brand. [33:34]
The one piece of advice that could’ve kept Kiara from getting Like U cards into Target if she’d listened. [36:21]
Kiara shares how her favorite childhood toy got a bad rap over the years. [36:45]