Episode 67: Objectively Vetting Your Amazing Toy Ideas
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Coming up with toy ideas is fun, and over time it gets easier and easier. And vetting ideas that you’ve come up with is the trickiest step of all, because of our own ego. Ego can get in the way of you recognizing if your latest toy or game idea is really GREAT or just OK. So, in today’s episode The Toy Coach breaks down 3 methods and exercises that you can utilize to vet your latest Amazing toy idea.
The processes that are detailed in this episode are intentionally designed to separate your ego from your idea. You’re going to learn to get objective by diving into the perspective of your potential buyers. That’s consumers, toy companies, and retail buyers. If you’re unsure of what all those titles mean or how you can really get in their heads to think clearly and strategically about your idea, listen in to this episode.