Episode #9: Top Toy Companies That You Should Know
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There's nothing more important to the success of your product pitch than really knowing the company that you're pitching to! Showing a great inventor item to the wrong company is almost as bad as not showing it to anyone at all. If your toy invention does not fit the target demographic of your potential manufacturing partner, you run the risk of losing their interest altogether. So for today's episode, The Toy Coach dives into a conversation about 6 top toy companies in the industry. We dive into the stories and toys of Hasbro, Mattel, MGA, Spinmaster, Goliath Games, and Funko. You'll get a mini-history lesson on each company, learn their most popular games, and most importantly learn about their history working with inventors.
what you’ll learn from this episode
#1 Learn about the top toy companies in the industry today. Who they are, where they came from, and what makes them so great.
#2 Gain an understanding of which of these top companies have a positive history of working with inventors, and how you can start submitting your ideas today!
#3 Realize what you don’t know about your dream licensee, which is the company that you might partner with to manufacture your toy. Take the time to research and find out what makes them stand up in a pitch meeting and say “oh yeah, that’s a great idea we neeeeed that.”
Did You Know?
In 1926 Hasbro was known as the Hassenfeld Brothers.
A Mattel executive got the idea for Barbie, from her kids!
MGA’s Bratz doll line was the first doll line to ever have more sales than Barbie.
Spinmaster was founded by 3 college friends with just 10,000 in startup funds!
Goliath Games’ Doggie Doo was an inventor product that took Toy of the Year with it’s debut in Europe!
Funko has had over 13,000 products, and over 1000 licenses
Learn even more facts about these 6 major toy companies when you listen to this episode. We’ll also let you know which 4 companies support and love working with inventors the MOST. Ready to learn more? Pop on your earbuds and listen in!