Episode #62: What Buyers Need To See In Your Toy Product Pitch With Marie Nastasi
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This episode is packed with valuable information for developing a successful buyer presentation. We’ll share the 5 Keys to a Successful Buyer Presentation as developed by today’s guest Marie Nastasi. She brings a wealth of experience and advice from her roles as both a buyer and a manufacturers’ representative for companies large and small.
Marie is on the show today to serve up a mini toy sales masterclass. She explains the importance of extensive and in-depth consumer research, price-to-value relationships, price point play, vendor of record, and exactly what you should include in that PowerPoint deck for buyers. We’ll also take an in-depth look at what these toy industry terms mean. Get ready for a toy conversation that’s filled with valuable, actionable, and toyspirational advice.
Ok, toy people! Are you ready to pitch your product to retail buyers? Listen in now!