The Toy Coach

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Episode #48: Why The Toy Industry Needs More Toys Designed For Free Play

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Have you ever watched a child engage with a push-button toy and couldn’t help but feel something was missing? Today we explore why the toy industry needs more toys designed for free play, experimentation, and discovery.  After recently playing with a building kit called Rigamajig from toy designer Cas Holman, The Toy Coach was inspired to delve into the importance of diversifying the play patterns of today’s toys.

In this week’s episode, The Toy Coach challenges you to think about developing toys that allow for free play, thought, and discovery - a vital part of a child’s formative years. Where do today’s push-button toys and arts-and-craft kits fall short, and how can negotiating for a little more free play in toy design benefit a child’s developing mind? Push play to find out!

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