Episode #138: Why You Need A Clear Brand Mission For Your Kids’ Brand
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Which comes first? Your product or your mission? In today’s episode you will learn the benefits of creating your business’s mission before your toy or toy brand. Now, this doesn’t mean that you shouldn’t develop your toy or game if you haven’t defined your mission. However, defining the purpose of your business will guide you on the creative journey, and doing so can give you a powerful reason to invest so much time and money into your toy ideas.
Today we have two podcast guests—Janene Russell and Ms. Monica Sutton, also known as Miss Monica. Janene is the key lead in preschool brands and preschool brand manager at Educational Insights. Monica is an early childhood educator and child behavior specialist with a hit YouTube channel with over 500,000 subscribers focused on early childhood education. Miss Monica and Educational Insights have partnered up to deliver educational content to preschoolers using Educational Insights products online.
In today’s episode you will learn some valuable lessons about how to develop your mission and how to stay aligned with it over time. You’ll learn the power of saying no, how sticking to your mission can lead to more opportunities, and how things that didn’t go so well can actually help to define and guide your mission. You’ll also learn why it is so important for kids to have tactile learning tools, and why screens will never fully take over in education.
EPISODE CLIFF NOTES
Learn tips to track conversions from viral social media posts. [00:05:05]
Find out how Ms. Monica and Educational Insights discovered their missions were aligned and started working together. [00:05:40]
Learn what ages early childhood refers to. [00:09:05]
Find out why tactile toys are so important for kids. [00:09:31]
Learn how both Ms. Monica’s and Educational Insights' missions evolved over time. [00:11:15]
Find out why having a mission is useful when you’re feeling creative block. [00:13:03]
Learn how saying no to things that don’t align with your mission can help your business. [00:17:26]
Find out a Thomas Edison quote that offers a helpful and positive reframe for failure. [00:19:58]
Learn how both Ms. Monica and Educational Insights had to shift their businesses during the pandemic. [00:22:18]
Learn the value of slowing down to speed up. [00:28:34]