If you’re a fan of the holiday toy sensation Elf on the Shelf, you may already be familiar with today’s guest, Brad Reese, the Director of Product Development at the Lumistella Company. Brad will offer valuable advice on developing a baby product from a marketing perspective, as well as give us three golden rules to follow when designing baby toys

Can a circular business model find success in a pandemic? Yes, it can! And today’s guest, Lauren Gregor is going to share with us exactly how she made that happen.