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#296: ESPN Virtual Reality Experience Nominated For A Major Toy Award with Steve Rad
What if kids could learn about sports, INSIDE SportsCenter? Well 27 licensing deals, 7 TOTY nominations, and 1 incredible host all led to this incredible feat of edutainment.
For 2025, Abacus Brands teamed up with ESPN and a roster of elite athletes to create the ESPN Virtual Reality Headset. This fully immersive toy is nominated for Educational Toy of the Year and delivers sports history, rules, trivia, and facts in a way kids have never experienced before.