Like any good season finale, I'm putting it all on the table.

Episode 10 marks the END of our season all about the Impact of AI on The Toy Industry. In this week's episode we're revisiting everything we covered this season from the environmental and mental impact of AI usage, to it's organizational benefits and need for a human touch.

Then, I'll be sharing the results from my survey on AI Usage in The Toy Industry. So if you're here for the chisme, start poppin' that popcorn now, and turn the volume up because I'm sharing every bit of juicy data from this industry wide survey.

And then FINALLY the moment I've been waiting for all season. I'm introducing you to a tool that utilizes AI to help you find qualified toy stores where your product fits the demographic, the vibe, and the audience to thrive. This new AI sales tool is called The Toy Matchmaker and you don't need to know anything about AI or have a single AI subscription to use it.

I once told CNN that some AI toys feel like a wolf in sheep’s clothing because it can be hard to tell how much privacy you’re giving up. While I'm a fan of AI use in business, I’ve been skeptical of AI toys for quite some time. But in today's interview, the Stickerbox genuinely changed my mind.

What if I told you Dan Klitsner discovered AI 30 years ago and used it to invent Bop It?

Well, he didn’t. But I did ask Dan how AI might have influenced the creation of his hit game if it did exist when he was first starting out. Dan’s breakout invention sold over 50 million units, and those numbers put the “song” associated with the game at Diamond status. (Dear music industry, he’s still awaiting his plaque.)

AI is changing fast, but for the first time in a while I'm feeling that we've hit a moment of "stability". That means NOW is the perfect time to learn to apply the latest AI tools to your toy business.

In this mini reset episode, I break down why so many people are getting mediocre results from AI, and announce a free live masterclass where I'll walk you through the three AI tools + new-ish features that every toy company needs to know: ChatGPT, Claude, and Gemini.

1.5 million people left Chat GPT and went running to Claude for all the wrong reasons. Claude isn’t just the more ethical AI tool. It’s THE tool built for serious businesses.

One of the most popular topics of conversation right now is Claude Code. I myself have been obsessing over it lately, finding myself dreaming of code to the point where I wake up thinking I’ve finished a debug.

My friend (and On Brand with Jimmy Fallon co-star) Pyper Bleu is joining me on the podcast today to share her perspective on the effects of AI and the algorithm on retail.

If you're feeling a little AI overwhelmed, this podcast is your safe space. Cozy up with a warm cup of tea and give it a listen.

So I finally convinced you that you can't ignore AI… and you're ready to implement it in your toy business. Go you. Love that for you. But before you go trying to haphazardly plug AI into every little task, you need to build your AI foundation. Your AI foundation is a series of files, records, strategy, and frameworks that you as a business use on a day-to-day basis.

My new AI agent completed 2 months of research and idea development work in 20 minutes! And the cost? About $5. If you bumped into me at New York Toy Fair you already know how excited I am about the AI integrated automations I am currently building.

Amazon’s new “Buy For Me” button sounds helpful… but is it quietly rerouting your customers and sales without your consent? In this episode, I’m joined by Angie Chua of Bobo Design Studio to break down how this Amazon AI feature actually works, how it showed up on her shop without her opting in, and what every small business, maker, and toy brand needs to watch out for.

If you sell on your own website, Etsy, Shopify, or anywhere online, you need to understand how features like Amazon Buy For Me could impact your margins, your customer data, and the future of your business.

With every major advancement in science or technology, there is bound to be pushback. AI is no exception. Season 6 of this podcast will focus on the impact of AI on the toy and game industry. In 10 episodes we’ll explore how to use AI while maintaining your taste, trusting your judgement, protecting your IP, and actually saving time.

This first episode is the foundation for the coming weeks. Before you dive any deeper into AI, let’s get real about the risks of operating it with little to no guardrails.