Join us in this episode as we dive into the world of consumer product marketing with Robert Yusim. Discover the keys to turning ideas into successful products, even if they're not patentable. Explore Robert's journey in the toy industry, his role in launching iconic products, and his recent ventures guiding inventors, reducing manufacturing costs, optimizing Amazon sales, and finding strategic partners. Get insights from a seasoned pro on creating thriving consumer product campaigns.

Do you remember the original tiny world of Polly Pocket? In this week’s episode, we dive deep into the history, secrets, and surprises behind this iconic toy with Maude Campbell, author of the upcoming book The Legacy of Polly Pocket: Mattel's Micro Moneymaker. Join us as we explore how a simple button inspired inventor Chris Wiggs to fashion an iconic toy out of a makeup compact. Learn about the transition from Bluebird to Mattel, the ups and downs of Polly's size changes, and the enduring love fans have for this miniature wonder.It all began with a simple idea – the concept of a miniature world that could fit in the palm of your hand.

Ever wondered how a beloved character from a children's book can leap off the pages and become a real toy? This episode of "Making It in the Toy Industry" reveals the transformative journey of a TCA Alumni who turned a character from their storybook into a cherished 12-inch plush toy.

Explore the impact of California's gender-neutral toy law with The Toy Coach. Learn about the key changes in Assembly Bill 1084 and the strategies for toy creators in this shifting landscape. Join The Toy Coach as she revisits a pivotal episode from October 2021, discussing the implications of Assembly Bill 1084. Discover the key changes in the bill and explore insights into consumer sentiments and strategies for toy creators navigating this new landscape.

Embark on a detailed, month-by-month journey to launch your toy idea in 2024 with The Toy Coach. From setting SMART goals to networking, prototyping, and pitching, this episode is a perfect starting point for early stage toy and game creators.