#269: Thinking Differently About Toy Production with Lisa Doiron of Basic Fun

Before we dive into one of the most creative plush lines I’ve ever seen, we need to talk about something serious—TARIFFS.

In this episode, I’m kicking things off with an urgent update on the U.S.–China tariff situation and sharing what I’d do if I were launching a toy brand today—and why diversifying manufacturing is essential.

Then, I take you inside my exclusive Toy Fair interview with Lisa Doiron, VP of Global Brand Marketing at Basic Fun.

Lisa introduced me to ThreadZ—a limited-edition plush line made with excess fabrics, designed for Gen Alpha’s love of individuality and “get-it-before-it’s-gone” energy.

You’ll hear why now’s the time to rethink manufacturing, how to make your toy line more flexible, what Gen Alpha really wants, and how to apply a big-brand, small-batch strategy to your own biz.

Hit play now and get inspired by a big-brand strategy you can actually use!