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Making It In The Toy Industry is your secret weapon for showing up like a pro in the toy and game industry.

Entrepreneur Tips, Inventor Tips Azhelle Wade Entrepreneur Tips, Inventor Tips Azhelle Wade

Episode #29: Are You a Toy Inventor or a Toy Entrepreneur?

Have you ever wondered if you are a Toy Inventor or a Toy Entrepreneur? In today's episode, The Toy Coach is back to explain the differences between the two and point out why you might be both. Azhelle walks you through the meaning of there roles at both the corporate and independent levels and explains how your toy career could benefit from seeing yourself as both!


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Inventor Tips Azhelle Wade Inventor Tips Azhelle Wade

Episode #25: How A Fellow Inventor Turned A Holiday Gift Idea Into A Licensed Invention

Are you ready for an inventor story? My guest for today's episode is Karen Bonnici, creator of the Super Blanky® and the Super Towel®. This inventor mom joins Azhelle Wade on today's episode to talk about her journey inventing and licensing the popular product, currently sold at Target. This inspiring and lesson packed story starts at a sewing table and ends on the shelf! Karen shares with us the creative process she went through to conceptualize Super Blanky, her path to protecting her idea, and how she determined if she had a marketable concept in the first place!

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Kickstarter, Inventor Tips Azhelle Wade Kickstarter, Inventor Tips Azhelle Wade

Episode #15: Kickstarter Success In The Time of Coronavirus with Marjorie Spitalnik

What if you launched your Kickstarter, and just a few days later the coronavirus outbreak was declared a pandemic? Well, that's exactly what happened to my guest today Marjorie Spitalnik. Marjorie walks us through her Kickstarter experience as she learned to pivot in the most uncertain of times. Our guest today learned everything she knows about running a successful Kickstarter during her campaign and she is certain that if she could do it, you can too.

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