Making It In The Toy Industry is your secret weapon for showing up like a pro in the toy and game industry.
Episode #30: What Does It Take To Be a Successful and Happy Toy Inventor?
Toy Inventors spend their days coming up with new ideas, tinkering with prototypes, and pitching their creations to potential licensees. But what exactly makes them successful? In today’s episode, The Toy Coach explains the necessary mindset behind these professionals as well as the best and worst parts of being a toy inventor.
Episode #29: Are You a Toy Inventor or a Toy Entrepreneur?
Have you ever wondered if you are a Toy Inventor or a Toy Entrepreneur? In today's episode, The Toy Coach is back to explain the differences between the two and point out why you might be both. Azhelle walks you through the meaning of there roles at both the corporate and independent levels and explains how your toy career could benefit from seeing yourself as both!
Episode #25: How A Fellow Inventor Turned A Holiday Gift Idea Into A Licensed Invention
Are you ready for an inventor story? My guest for today's episode is Karen Bonnici, creator of the Super Blanky® and the Super Towel®. This inventor mom joins Azhelle Wade on today's episode to talk about her journey inventing and licensing the popular product, currently sold at Target. This inspiring and lesson packed story starts at a sewing table and ends on the shelf! Karen shares with us the creative process she went through to conceptualize Super Blanky, her path to protecting her idea, and how she determined if she had a marketable concept in the first place!
Episode #15: Kickstarter Success In The Time of Coronavirus with Marjorie Spitalnik
What if you launched your Kickstarter, and just a few days later the coronavirus outbreak was declared a pandemic? Well, that's exactly what happened to my guest today Marjorie Spitalnik. Marjorie walks us through her Kickstarter experience as she learned to pivot in the most uncertain of times. Our guest today learned everything she knows about running a successful Kickstarter during her campaign and she is certain that if she could do it, you can too.