Vote For Toy Of The Year!

Digital invitation for the 2026 Toy of the Year Awards, featuring a logo with a toy figure inside the letter 'O' in 'TOY,' and a vibrant, blurred background with purple and orange hues.

Who Is Eligible to Vote

Members of The Toy Association and Media (includes notable industry influencers) are emailed a special link to vote for the 15 different TOTY categories.

Non members of The Toy Association are welcome to vote for the OVERALL Toy Of The Year award known as the Peoples Choice Award. Not a member? Vote here.

Members of ASTRA the specialty toy organization are welcome to vote for the Specialty Toy Of The Year award and invited via email. It looks like this ➡️

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Voting Ends January 7th @ 11:59 pm EST.

✳︎ Voting Ends January 7th @ 11:59 pm EST.

The Toy Coach’s TOTY Nominee Picks:

Man smiling outdoors next to a boxed galactic bubble machine toy, with large bold text above reading 'This bubble toy has a mind of its own' and a website link at the bottom.

PoppinColorz Galactic Color Bubble Machine for Outdoor Toy of the Year

Vote For Bubbles!
Vote For Bubbles!
A woman smiling in a green top with a background of a modern, bright room. Text at the top reads 'The Fastest Friendship Bracelet Maker.' An image of a children's craft kit box featuring a girl making a friendship bracelet is in the bottom left corner. A logo with the text 'Making It in the Toy Industry' is in the bottom right.
Vote For Frienship
Vote For Frienship

Swift Clicks Heishi Bracelet Maker for Creative Toy of The Year

Promotional graphic for a podcast about kids learning sports through VR, featuring a man with crossed arms, a virtual reality headset, sports equipment, and a book, with text highlighting VR sports learning for kids.

ESPN Virtual Reality Headset for Educational Toy of the Year

Vote For Messi!
Vote For Messi!
Text overlay states "Kids wrote fan letters for this toy". There is a man with short brown hair and light skin, wearing a black sweater and patterned shirt, standing next to a hand holding a squishy toy with pink, purple, and white swirls. The background features colorful squishy toys, toy packaging labeled "Mega Don Swirl," and a logo for "Making It in the Toy Industry" podcast at the bottom right corner.
Vote For Squish
Vote For Squish

Needoh Swirl for Specialty Toy of the Year

A man with crossed arms sitting in front of a background with various sticker toys and a sign that says "These stickers hit a billion views."

Sticki Rolls in the Collectible Toy of the Year Category!

Vote For Stickers
Vote For Stickers