Episode #159: How AI-Powered Chat GPT Can Generate Toy and Game Concepts

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With AI-Powered Chat GPT, generating toy and game ideas has never been easier. If you are in the process of developing a toy or a game but are stuck in the concept phase, this week’s episode is one you cannot afford to miss. AI-Powered Chat GPT can generate “creative” toy & game ideas quickly and easily - and all you need to get started is a single sentence. Chat GPT was released in November of 2022, and is known for its ability to code, write stories, and even music. But today we’re giving this clever chatbot a new challenge…to come up with a concept for a toy or game. Curious to know how it did? I bet you’ll be shocked by the results.

In today’s episode we explore 1) what Chat GPT is, 2) how you can start using it today, 3) if it's really possible to generate complete ideas for toys and games with just a single sentence prompt and 4) if this chatbot can aid in the marketing and selling of your toy or game. This episode ends with a look into the obvious benefits and maybe not so obvious drawbacks of this new tool. When you’re ready to harness the power of technology to improve your toy ideation process, tap play and dive into this episode.

 

“ZOMBIE PET PAL” GENERATED BY MIDJOURNEY USING COPY GENERATED BY CHATGPT

 

EPISODE CLIFF NOTES

  • What happens when I request Chat GPT to give me an idea for a toy that will teach boys about nurturing. [11:44]

  • Hear my thoughts on what Chat GPT output as an email draft for contacting potential buyers of my fictional toy product. [20:50]

  • Not sure what to include in your press release? Hear a complete example generated by this chatbot. [22:48]

  • Learn the key benefits of using this AI chat bot for ideas, information, and to jumpstart your pitch emails. [28:50]

  • Find out how capacity is one of the biggest challenges this chat bot faces, and what that could mean for your ability to use it. [33:16]

  • Hear what actions Google is rumored to be taking against AI copywriting technology and why. [33:50]

 
  • This episode is brought to you by www.thetoycoach.com

    Try out Chat GPT by clicking here.

    Join my email list for AI assisted toy design training by clicking here.

  • [00:00:00] Azhelle Wade: You are listening to Making It in The Toy Industry, episode number 159. Hey, there are toy people, Azhelle Wade here and welcome back to another episode of the Toy Coach Podcast, making it in the Toy Industry. This is a weekly podcast brought to you by the toy coach.com. Last week on the podcast, we explored the possibilities of AI assisted toy design using the program's Mid Journey and DALLE2, both of those apps have free trials so you can explore the possibilities and learn more about how to design your very own toy idea in seconds.

    [00:00:49] So head back over to the toy coach.com/ 1 58 if you haven't heard that episode. And dive into that episode before you listen to this one, because I'm going to be referencing some pieces from last week quite a bit.

    [00:01:04] In this week's episode, we are gonna discuss one specific AI copy generator called Chat, G p t, created by Open ai, the same company that created Dolly two. Chat, G P T is still in development and the beta version is free to use and experiment with as the technology evolves. There is another pretty popular AI copy generator that I was also going to cover today, but I decided let's just focus on one chat, G P T, especially because it's free and the hot topic of conversation.

    [00:01:42] Now by the end of this episode, you will learn what chat g p t is how you can start using it today, and you'll discover if it's possible to generate ideas for toys and games with just a single sentence prompt. Is it. We'll also discuss how chat G P T can help save time in marketing and selling your toy or game.

    [00:02:05] Yep, that's right. It can help you sell your product somehow. Then we'll wrap up the episode by highlighting the obvious benefits and there may be not so obvious drawbacks of using this AI program. First up, chat, G P T. What is it? Chat, G P T is a chat bot launched by Open AI in November of 2022. The service was initially launched, free to the public with plans to monetize. Later by December 4th, this AI chat bot already had a million users. That's exceeding the growth of Wordle when that was the big craze.

    [00:02:45] And by January, the site redirected new users to a wait list as they upgraded their servers to keep up with the growing demand. Now, the main function of this chatbot is to mimic a human conversationalist. It's designed to be able to make you feel like you're talking to a real. Who's kind of got limitless knowledge?

    [00:03:08] Now I'm curious. Are any other of my 90 kids listening, having chat? Having flashbacks to the days of Smarter Child on A I M I kind of started to have that too. However, many journalists and content creators have noted the impressive information skills of the program. It can literally write and debug computer programs, compose music, write fairytale student essays.

    [00:03:36] I mean, this thing can do a lot. So naturally, when I found out about this, I wanted to figure out how toy business owners can use it to their benefit. So for inventors, when we're pitching ideas for licensing, we know it's all about the numbers. The more ideas you can pitch, the bigger chance you're gonna have at landing a deal.

    [00:03:57] So I wondered, can this app help inventors come up with more ideas faster? And for entrepreneurs, can it simplify your sales and marketing efforts for toy store owners? Can this program help you stay connected with your followers on social media or via email?

    [00:04:15] Well, I had a feeling it could, so I set out to prove it. And here's how we get started. So to get started, if you wanna test out this chat bot, all you've gotta do is visit chat.open ai.com/chat to sign up. Once you do, you'll get to a page that shows examples of what you can say to the chat bot.

    [00:04:36] It's got three columns that says examples, capabilities, and limitations. Examples of what you can say to the chatbot capabilities, explain the strengths of the chatbot, and limitations tell you what the limits are of the chatbot but we'll get into all of that later in this episode.

    [00:04:56] Now at the bottom of this page, you will see a open text box. At the end, you'll see there's a paper airplane symbol to represent. Send this text box is where you're gonna type your prompt in to start the conversation right away. Try anything even high. If you aren't sure what to say first, you can click on one of the examples on the screen.

    [00:05:18] One of the first examples when I logged in was, Quote, explain quantum computing in simple terms. And once you click on one of those examples, the chatbot will start answering in real time, seemingly typing back to you in the top portion of the page. So after playing with a few of the suggested examples, I moved on to AI copy generation experiments.

    [00:05:43] So first up, first experiment of the day, could we use. Chat G P T to generate a game idea. Well, as a hobby, salsa and batta dancer who hasn't been dancing enough lately, and a toy coach that works with a lot of game creators, I felt inspired to combine those two elements of my life for my first prompt. So for my first experiment, I asked the chatbot to give an idea for a Candyland inspired game themed for salsa dancing. So what I wrote exactly in the chatbot box was this quote, give me an idea for a game like Candyland based on salsa dancing.

    [00:06:27] quote, and the chat bot gave me this unbelievable answer. So get ready. I'm gonna read you the entire response I got from this chat bot. So Chatbot said one idea for a game based on salsa dancing could be called Salsa adventure. The game would be designed as a board game similar to candy land, with players moving along a path through different salsa dancing themed locations, such as a salsa club.

    [00:06:56] Salsa dance competition and salsa dance class. The board would be divided into spaces that represent different types of salsa moves, such as a basic steps, turns and shines. Some spaces might also represent special challenges. Or mini games related to salsa dancing, such as rhythm matching game or a dance off against a virtual opponent.

    [00:07:23] Players would take turns rolling a die to determine how many spaces they get to move. . Each time a player lands on a space, they would be prompted to perform a specific salsa move or complete a mini game. The player would have to successfully complete the move or the mini game in order to move on to the next space.

    [00:07:45] If a player fails to complete a move or a mini game, they would have to stay on that space and try again on their next turn. The game would also feature different difficulty levels, allowing players to customize the game to their skill level. For example, beginner players might be prompted to perform basic salsa steps while advanced players would be challenged with more difficult moves.

    [00:08:11] The goal of the game would be to reach the end of the. Where a salsa dance competition is taking place and to win the competition. Now, along the way, players would collect different salsa related items such as dance shoes, salsa, music, and dance partners, which they can use to gain an advantage in the final salsa Competi.

    [00:08:36] The overall gameplay and visual design of the game could be colorful and playful with a lot of tropical and salsa party themed elements featuring lively music in the background, which would make it appealing to both children and adults. , and that is where the chatbot left off. Well, first I've gotta say, wow, I'm sure your mouth is open right now As a salsa dancer, the way that the chatbot was really able to mention and combine specific salsa terminology, like basic steps, Turns and shines while understanding that it was colle.

    [00:09:16] Conceptualizing a game which needed a goal or a way to win, was unbelievable. And the chatbot delivered that goal. The goal of the game would be to reach the end of the path where a salsa dancing competition is taking place and to win the competition. It really created layers in gameplay. And then not only.

    [00:09:39] the chatbot built up strategy in the game by adding the fact that players could collect pieces to help in that final place on the board at the competition. Pieces like dance shoes and salsa music and dance partners, all of that could give them an edge once they reach the end of the board. . So, I mean, I'm sure you're thinking it too.

    [00:10:01] This game idea isn't bad. It's a little vague. It's a little bit of a vague start, but it's certainly a start of a unique gameplay considering the things that I asked the chat bot to combine. So if you're a creator struggling to combine, Two trending themes into a game or unsure of how to enhance an existing classic game.

    [00:10:24] You could find inspiration by chatting with this incredible bot. I ran a few other experiments combining classic games with popular themes, and the results were pretty incredible. The way that the chat bot not only developed the gameplay, but understood the need to explain the game pieces, the game spaces, and the game goal before diving into how a turn works in the game.

    [00:10:54] It was honestly frighteningly good. It's. Shockingly good. So then once we had a game developed, and once I played with a few games, I thought, okay, well this chat bot knows what's going on. Let's see if it can develop a toy idea. So from there I ran my second experiment and I asked chat G p t to try its hand in toy concept development because, oh, why not?

    [00:11:22] So a few days before using chat, G P t I had a call with a entrepreneur who has two boys and was telling me that there just aren't enough nonviolent boys toys on the market. She said, you know, everything seems to be soldiers and guns, and I just wanna give them something.

    [00:11:42] So with that in the back of my mind, I felt inspired to write up this prompt for chat G P T. Tell me an idea for a boy's toy that focuses on nurture play. The chat bot responded with this. And I quote, one idea for a boy's toy that focuses on nurture play could be called the pet care station.

    [00:12:04] It would be a play set that simulates the experience of caring for a pet and is designed to help boys develop important nurturing skills. The play set would come with a variety of different pet care accessories. Such as a food bowl, a water dish, a grooming brush, a pet bed, and a leash. The play set would also include soft, plush, pet toys, such as a dog or a cat that the child can take care of.

    [00:12:35] Now after this, the chatbot went on to describe this toy in much more detail, but I wasn't that intrigued. It sounded like they were just describing a pretty basic pet set that it found online. It didn't sound special. It certainly didn't sound like anything I hadn't seen before.

    [00:12:51] So I realized I needed to add a bit more creativity into my initial prompt. So I tried another prompt and I said this quote, tell me an idea. of a zombie pet toy for kids, and that is when I really got something special. So the chat bot replied with this quote. , an idea for a zombie pet toy for kids could be called Zombie Pet Pal.

    [00:13:17] It would be a toy that allows children to experience the fun and excitement of taking care of a zombie themed pet, while also providing an opportunity for them to learn about responsibility and empathy. The toy would be a small, plush zombie creature that can be customized and personalized by the child.

    [00:13:41] The child would be able to choose from a variety of different zombie types and colors and dress it up with different clothes, accessories, and even makeup. The zombie pet would come with a small book that tells the backstory of how the zombie outbreak affected the pets, which will make it an interesting and educational toy for the kids.

    [00:14:04] End quote. Okay. So the prompt alone was inspiration enough for this chat bot to get kind of creative with this new toy idea, but I started to wonder how much of the concept belonged to chat G P T, and how much of it really belongs to me. For closing in and choosing a theme to combine that Toy Pet concept with, because it seems like chat g p T is really Googling for information and you know, instead of, let's say me Googling plush pet toys for boys, and seeing those visuals chat, g p t is essentially googling plush pet toys for boys and writing out the findings.

    [00:14:48] That's why the initial, toy design concept was so simple and plain. It was just telling me what already existed. It seems, at least, whereas the second version, seems to be a bit more inspired when you ask it to combine two. Now it does seem that chat, g p t, wondered, is it pulling its weight in this whole design development process?

    [00:15:13] Because for the next couple of paragraphs, it went on to offer variations. of Zombie Pet Pal. So the chat continued to talk. I added no more prompts. It continued to say this quote, to make it more interactive and fun. The zombie PET could have a small L C D screen on which the child could play mini games to take care of their zombie pet by feeding it, training it, and even playing hide and seek with it.

    [00:15:42] The pet could make different sounds and have a small light up feature. To make it more appealing for kids to interact with the toy would also have an app that children could download. Keep track of the pet's health, and access new games and features, creating an immersive experience. This toy would be great for children who love the zombie genre, but also for children who are just learning about responsibilities of pet ownership in a safe and fun way.

    [00:16:14] End quote. Now, if you've been listening to this podcast or learning with or from me for any length of time, then you know a little bit about toy creation and you know, One things for sure that visual and toy design is everything.

    [00:16:29] If you can't show an illustration, animation prototype, or video of your toy or game idea, then you've kind of got nothing at all. So that's when the idea struck me. Can we take a portion of that zombie pet descriptive copy that chat G p t gave me and pop it into a program that we used last. Mid Journey.

    [00:16:54] Now. If you missed last week's episode, I gotta encourage you to go back to that episode now to learn more about Mid Journey. To do that, go to the toy coach.com/ 1 5 8. Listen to that episode and then join me right back here.

    [00:17:08] So when I took a portion of the text that chat, G p t. Released and I popped that text into Mid Journey. It actually popped out a really cute plush zombie pet. If you wanna see that rendering, head over to the toy coach.com/ 1 59 to check it out. And if you wanna go through the whole process of learning how to use AI to help ease your toy development process, go to the toy coach.com/ai.

    [00:17:39] I'm putting together a mini training on the topic, and I'd love to let you know when it's ready. Okay, let's keep it moving. So once I had this great AI generated concept illustrated and written, I started to think about the other steps in the toy development process that might hold up a new creator out of fear and uncertainty.

    [00:18:01] So that's when I started thinking about marketing and how could this. AI copy app be used to generate marketing tools to help along with those stages of the toy development process. So the marketing stages of the toy development process are pitching to retailers, writing a press release for coverage or even contacting your customers via email.

    [00:18:23] So I thought, can the chatbot help me do any of those things? in short, the answer is, heck yes it can. So the first thing I tried was to get this chat bot to help me pitch to a retailer because zombie pets is just this great idea that I've had now for about 10 minutes, and I thought, you know, retailers need to carry this product, but I don't have time to generate an email to promote this product to them.

    [00:18:52] So maybe this chatbot can help me do that. So I said quote, can you give me an example of an email I can send to an owner of a toy company to sell my zombie pet's wholesale and this chat bot . This chatbot did not disappoint. Not only did they provide an email template but they've also provided a subject line for that email.

    [00:19:16] So the, this is what the chatbot outputted. Okay. Subject introduction, zombie petal Wholesale opportunity, and here is the message. Dear Recipient's name, my name is your name and I am the founder of your company name. A local toy manufacturer that specializes in creating unique and educational toys that inspire children's imagination and creativity.

    [00:19:43] I am writing to introduce you to our latest product, zombie Pet Pal, a toy that allows children to experience the fun and excitement of taking care of a zombie themed pet, while also providing an opportunity for them to learn about responsibility and empathy. We believe that Zombie Pet Pal is a unique and innovative product that would be a great addition to your toy line.

    [00:20:09] The toy is a small plush zombie creature that can be customized and personalized by the child. It also comes with a small book that tells the backstory of how the zombies outbreak affected the pets, making it an interesting and educational toy for kids. We're currently offering wholesale pricing for bulk orders of Zombie Pet Pal.

    [00:20:31] And we would love the opportunity to discuss this further with you and see if it would be a good fit for your business. I would be happy to provide you with more information, including pricing and product images. Please let me know if you're interested and we can schedule a call to discuss further and quote.

    [00:20:50] That's it. Wow. I mean, okay. So as a coach, as someone who creates templates like this to help students outreach to retailers, there are definitely some key areas missing. Talking about past sales, talking about opportunities to test product in stores, areas where we could be talking about the actual store's, existing product and price points and how this product relates to it, accolades this product might have already received. So there's some areas where I think if you're completely green and you don't have guidance in doing this work and you're just following the chatbot areas that you would miss, not to mention toward the end where the chat bot says, you know, if you're interested, we'd be happy to provide you with more images like pricing and product.

    [00:21:37] if you're sending a initial pitch to a, a wholesaler, all that information would be included, including a sample of the actual product. So that's a little bit misleading, But all in all, while the email is a bit cold and could definitely benefit from more specification, the nuts and bolts are there.

    [00:21:56] Now I wanna stop really quick here and say if you wanna learn more about marketing your toy or game idea, I'd like to invite you to head over to toy creators academy.com. This is my one of a kind online toy business program designed to help you develop and pitch your best toy ideas yet. For more information, just check out toy creators academy.com. Okay, back to the episode.

    [00:22:19] The nuts and bolts of a pitch email are there. The introduction, the, the description of the product and the conclusion. And oftentimes it's really. Challenging just to start an email like that because it's so scary to start. Having this template can be really useful as just an initial draft. So from there I thought, well, what if I was a toy entrepreneur trying to get some press for my toy product and I needed to write a press release?

    [00:22:48] Could this chat bot help me do. So I wrote two chat G p T, and I said, can you show me an example of a compelling press release? And that chat bot wrote me a pretty decent template of a press release. It said quote, For immediate release, new toy product, zombie Pet Pal launches including a fun and educational way for kids to learn about pet care. Local toy manufacturer company name has announced the launch of their newest product, zombie Pet Pal, A toy that allows children to experience the fun and excitement of taking care of a zombie themed. Also providing an opportunity for them to learn about responsibility and empathy.

    [00:23:36] We are thrilled to introduce zombie petal to the market. Said. Your name, founder of Company name. This toy not only offers hours of fun for children, but it also teaches valuable lessons about pet care in a unique and engaging way. The toy is a small, plush zombies creature that can be customized and personalized by the child.

    [00:24:00] Children can also choose from a variety of different zombies. Colors and dress it up with different clothes, accessories, and even makeup. The Zombies PET comes with a small book that tells the backstory of how the Zombies outbreak affected the pet, making it interesting and educational toy for kids. We are confident that Zombie Pet Pal will be a hit with children and parents alike. Said your name. We believe this toy fills a gap in the market for a fun and educational way for kids to learn about pet care, and we are excited to see the positive impact it will have on children. Zombie Pet Pal is now available for purchase on company's website and.

    [00:24:40] This is me speaking now. Then the chatbot even wrote the footer of this press release continuing to about the company names section and even a summary of the company, listing that it is a local toy manufacturer that creates unique and educational toys that inspire children's imagination and creativity founded.

    [00:25:01] A certain year, the company is committed to providing a safe and high quality products for children of all ages. So, I mean, I've gotta say this template blew me away. Not only did it create a full press release, explain the same product that it's been explaining throughout my entire conversation, but it quote, Me or the writer, it quoted me.

    [00:25:25] It created quotes within this press release and then told me to replace my name at the end of that quote because yeah, press release do often have quotes from the creator or the brands of the products that it's promoting. Out of this world. I mean, just out of this world. So, the last test, I mean I wanted to run is just to wonder, can this chatbot help me email my list?

    [00:25:47] The answer is yes. I'm sure I've given you enough of examples at this point, but the last example I did was this, you know, can you write me a weekly promotional email to send to my email list about Zombie Pet Pal? And it did. The subject was Zombie Pet Pal, the perfect gift for the holiday season. In the message it said, dear Valued Customers, and it talked about how the holiday season is quickly approaching and how we want to remind you that Zombie Pet Pal is a perfect gift for children who love zombies and pets.

    [00:26:20] It explained the zombie petal again as it had in the letter to the toy retailer and the press release, but it went further with the email because in the email it said this. For a limited time, we're offering a special discount for our email subscribers. Use Code Zombie Pet Pal at checkout to receive 10% off your purchase.

    [00:26:47] Don't wait. Order your Zombie Pet Pal today and give the gift of fun and education this holiday season. If you have any questions, please don't hesitate to contact us.

    [00:26:59] So this chat bot is wild. This chatbot created a promotion for my business. Not only is it marketing, a marketing for me by creating this email to promote the product, but within that email it's saying, you know what you need in this email, a promotion, and that's what people are gonna click on. So what does this all mean? Should copywriters be afraid? You know, are we out of jobs? What's going on? Well, overall, I have to say sometimes when you're writing the blank page is the scariest thing. The templates generated by this chat. give you a crazy headstart, give you a framework to work within, and then if you have some other source of information or inspiration about the right way to do these things, you can really have a decent press release or pitch to a retailer on your hands. Now I wanna get into some of the obvious benefits and then the drawbacks of this new copy AI technology. It is amazing, but we do need to be aware, as always, of the benefits and the drawbacks, so obvious benefits.

    [00:28:05] The number one benefit is that it's free. There are other similar but more developed AI copywriting tools that will cost you $40 a month to access. But chat G P T is free, at least for now. So a huge benefit is if you're listening to this episode, When it first airs right now, you are able to log into chat g p t and have it start, outputting templates for you for whatever you need.

    [00:28:35] The second benefit is that it's fast. It quickly understands what your kind of information you're looking for, whether it's an idea or a list, and it outputs that information within, a few seconds. The third obvious benefit is that it is pretty direct. what I noticed is when you're asking at things like, you know, give me a list of things I need to pack for a trip to London.

    [00:29:01] The list that it outputs is a lot more concise than you would get from a Google search because, articles that you search in Google are typically attempting to rank for seo. So those articles are often bloated with information that you don't need when you're really just there for that list, but they're bloated so that those items can end up at the top of your Google.

    [00:29:23] A great example, I'm sure you're used to. If you're anything like me and you search for new recipes online, you might find a recipe that you love or you might find a new recipe that you're excited to try and you actually find it really hard to find the ingredients and the actual steps of the recipe within the extensive blog post that is that website.

    [00:29:46] And then it becomes so frustrating, like why do I have to search through all of this text? So one of the benefits I noticed with chat G P T is that it's direct. You ask for information and it will bullet point it for you. It's not trying to rank for SEO so it doesn't have to pad. The post or the answer with various other bits of information that are important, but basically taking you longer to understand what you came there to understand.

    [00:30:13] Chat, G P t just delivers it to you in short form point. Now let's get into the drawbacks cuz there are quite a few. Um, with chat G P T on their main page, when you first sign up, you'll see one of the limitations listed is that it may occasionally generate incorrect information. So that's a major inaccuracy, that's a huge drawback to using this app.

    [00:30:40] So here's an example of. Inaccuracy affected one of my prompts. I asked it to generate a list of toy trade shows and it listed the New York Toy Fair twice, but the second time it called it something different. It called it the North American International Toy Fair, which is a name that it is called but they're both the same show. And the way that Chat G P T presented, it was as though the North American International Toy Fair was something totally different. And you had to go to that and New York Toy Fair and that they were both held, annually in New York City.

    [00:31:16] But there were, I mean, at least a dozen other toy trade shows that I know of that the chatbot Did not share. So this chat bot is only updated to 2021. So you've gotta remember that if you're asking it for specific information, you're not getting the most up to date info, especially if you're asking it for something like a toy trade show list, because the toy industry changes a lot.

    [00:31:42] You know, they've actually been major changes to toy industry, trade shows since 2021, including the switch of the timing. New York Toy Fair from February to September. Also, the Division of the CHI Tag Show into two shows, the people of Play Innovation Conference and the CHITAG, public fair and so many more changes that have happened and I'm sure there are so many more to come.

    [00:32:10] So if you are listening this and you're thinking, wait, I don't know about any of those shows, or I wanna know more about those trade shows, Elle, you can grab my Toy Trade Show handbook. Just go do the toy coach.com/learn to grab your copy of my Toy Trade Show Handbook for Toy People. Another drawback is this chat. G P T is like a glorified and simplified Google search. Now, unlike with Google, you don't have reviews, site visits, or any other markers of credibility to vet against. You're actually just given a bundle of information with absolutely no references as to where it's from.

    [00:32:50] So while I do love the short and direct responses that chat G p t generates, it is a little concerning when you just don't know where that information is coming from, what site it came from, you know how much credibility that site or person has. It's a little challenging to know what to trust unless you already know the information.

    [00:33:13] Now, another drawback of this chat bot. , they've got high usage right now and low capacity to handle it. As I said earlier, over a million people are using this chat bot and every once in a while the site goes down and becomes inactive. A friend of mine said that when they went on the site, they were put on a wait list, trying to use this chat box.

    [00:33:35] So if you're looking to use. it regularly in your business, maybe now is not the best time to work that into your regular business operations, just because we can't guarantee that it's always going to be up and running.

    [00:33:50] Now, the final drawback of this new copy AI has to do with Google. Google is majorly responding to the development, and popularity of this AI and other AI copy generators, and they are developing systems to recognize AI copy when it's being used. Now, if. you paid attention to the copy that I was reading, or if you've read AI generated copy before, you know it tends to do a lot of restating of the same information, paragraph after paragraph with just different adjectives.

    [00:34:26] Maybe one or two bits of different information, but it does have a certain way of communicating. . So Google algorithms are training to identify AI copy in order to prevent sites that are being built purely off of AI from ranking or moving up the ranks in SEO search.

    [00:34:51] So it's kind of a drawback with a benefit because if this is true, the human element of copywriting, your specific style will become more important, in making sure that your copy is not recognized by Google as something generated by ai.

    [00:35:08] However, that being said, there are other programs which I didn't cover in today's episode. Paid AI copy generation programs that you can actually choose the tone of how you want the writing that you're having it generate to come out. You can have it come out playful, you can have it come out sassy. So you can generate the same copy, the same press release with different writing styles and flares to them. So I'm curious to see how, Google will be able to keep up with that as well.

    [00:35:38] Before I jump into the summary of today's episode, I'd like to take a quick break and give a shout out to Liz Renee. Liz left a great review. She said great insights into the game industry. Really appreciate Azhelle's perspective in the toy game industry, which like many industries is underrepresented. As a black woman who is new to the industry, it's so important to hear the perspective of another black woman who is not only thriving, but also leading within this space.

    [00:36:09] I really appreciate the quick summaries at the beginning of each episode. Oh, thank you so much Liz. And I love hearing what you like about specific episodes. Because when I sit down to prepare for these episodes, I often do wonder, does anybody even notice this? So thank you for pointing out a specific area of the episode that you love.

    [00:36:30] I'll make sure I keep doing it.

    [00:36:32] Now. If you love this podcast and you haven't already left a review, what are you waiting for? Your reviews mean the world to me. I get a notification on my phone every time a new review comes in. And seeing that keeps me motivated to keep coming back week after week. . So let's dive into our conclusion of what we've learned today.

    [00:36:53] Today we learned about Chat G P T, and we learned that it's created and developed by the same company that created Dolly Two, and that company is open ai. So we learned how we can use chat G P T to not only come up with ideas for toys and game products, but also to generate the marketing materials We.

    [00:37:16] Sell those products. We also took it to the next level and we took some of the AI generated copy in which this chatbot was describing a product, and we dropped it into a visual AI generator to generate an image of a product and it worked again to check out that image, head over to thetoycoach.com/159. And as always, thank you so much for spending this time with me today. I know your time is valuable and that there are a ton of podcasts out there, so it truly means the world to me that you tune into this one. Until next week, I'll see you later toy people.

  • 🎓Learn more about how you can develop and pitch your toy idea with Toy Creators Academy® by clicking here to visit toycreatorsacademy.com and join the waitlist.

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Episode #158: AI-Assisted Toy Design: Revolutionizing The Toy And Game Industry