Episode #31: What It Takes To Be A Successful & Happy Toy Entrepreneur
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Hello again, toy people! To continue the conversation we had last week, The Toy Coach will dive deeper into the world of those who are passionate about one particular toy idea or brand and decides to develop, produce, and sell that product independently: The Toy Entrepreneurs.
In today’s episode, Azhelle explains the type of personalities that thrive as Toy Entrepreneurs and mindsets they must have to be successful and, most importantly, happy. Get ready to listen to the best and most challenging parts of the so exciting life of a toy entrepreneur.
Let’s go!
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This episode is brought to you by www.thetoycoach.com
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Azhelle 00:00
You are listening to Making It in The Toy Industry Episode Number 31
Intro/Outro + Jingle 00:07
Welcome to Making It in The Toy Industry podcast for inventors and entrepreneurs like you know your host a show.
Azhelle 00:17
Hey there toy people Azhelle Wade here and welcome back to another episode of Making It in The Toy Industry. This is a weekly podcast brought to you by thetoycoach.com. Before jumping into today's episode, I want to tell you all about something super special that I've got in the works. Now this is for you if you're in love with learning with me on this podcast, and you have an amazing toy or game idea that you want to create and monetize. In September I will be opening the doors for you to register for my online digital course Toy Creators Academy. Now if you've already joined the email list, then go you you are ahead of the game, and I can't wait to serve you when the doors open up. Toy creators Academy is going to teach you how to develop your toy ideas and turn them into a toy business. So if you'd love a little more toy spiration from me and a whole lot of guidance, then head over to toycreatorsacademy.com and join the early access list. If you're on that list, you are going to be among the first to know when the doors open. And to top it all off, you are going to get the opportunity to join the course at an incredible rate that no one else will get not even my regular toy code insiders. So if you've got a few great toy ideas inside of you, and you want to turn those ideas into a toy business, head over to toy creators Academy comm to learn even more. Okay, let's jump into the episode. So two weeks ago, I talked to you guys about the difference between being a toy inventor and a 20 burner. And last week I focused on a toy inventor. So you guessed it. This week I'm going to talk about what it takes to be successful toy entrepreneur. And I want to talk to you about the value and opportunities that lie ahead for you if you pay attention to the important traits that a toy entrepreneur should have. Okay, so to kick off this episode, let's start with a quick recap. If you don't remember, a toy entrepreneur is someone who is just super passionate about one particular toy idea or toy brand idea and decides to focus on developing, producing and selling that product or line of products independently. Now, toy entrepreneurs usually start selling their toy products at maybe craft shows to prove their concept and perfected and then they might buy deeper into the inventory, move on to operating an online store and either at the same time or after that they'll attend toy trade shows, hire sales agents to help them make connections with buyers, or do a little hustling on their own to land their very first big wholesale orders. Now, that's just a typical path. It doesn't mean you have to do it this way. Some people jump right into trade shows and find success. But that's a typical path for toy entrepreneurs. So first up, I want to get into the type of personalities that thrive as entrepreneurs in the toy industry. So my goal with bringing up these personality traits is for any of you that might be wondering if they if you could really handle the stress or the struggle of being a toy entrepreneur, I want to talk about a few personal trades that lend itself well to this, you know, job or this venture. And maybe you'll see that you do have what it takes. And you might choose to come up with a toy idea, develop it and try to sell it on your own. So, I've got a very long list of personalities, but just bear with me, I'm not going to number them, we're just going to talk through them all. So first up, you have to be a Dewar. Now, if you are an entrepreneur of any kind, you have to be a dealer. You have to be the type of person that either gets things done themselves, or knows how to find the right people and ask the right questions to get your projects completed. And you have to be the kind of person who can set your own rules, set your own expectations and fulfill them in a timely manner. If you're not a Dewar, you are going to have a very hard time As a solo toy printer, you know starting out, maybe if you're not particularly adieu or you might choose to go in on a toy concept with someone, maybe you'd be the design side of the business, they would be the business side. Oftentimes people make matches like that so that they can jump into the world of toy partnership because it can be very challenging. Now another personality trait is someone who loves to learn. There is so much to learn when you're starting your own business, especially when you're starting a toy business. So if you are someone who lights up and gets energized when you discover something new to learn, or when you perfect a new skill, or you find a new way to learn something, like for example, toy craters Academy, then you are well suited to be a toy entrepreneur. Also type A personality types need apply, because of being a toy entrepreneur is going to require a great deal of organization and management. So if you are very type A and you like things in a certain order and you stick to schedules, this is gonna be a great field for you, because you have to keep track of the opportunities as they come your way, meet deadlines, track shipping track development cycles. So if you are a type a person and you focus on order, you will thrive as an entrepreneur. Now, if you are a creative problem solver, you're also really well suited to be an entrepreneur and I know I talked about this in the episode about two weeks ago. An entrepreneur requires somebody that can problem solve quickly and creatively not always following exactly The path that maybe other toy companies laid out for them or just other entrepreneurs and other fields might have laid out in the past. So if you can be a Creative Problem Solver and you can tackle new struggles and new issues, with out fear and with a sense of confidence, and if it kind of excites you and lights you up, you are going to be amazing as a toy entrepreneur. Also, if you have an adaptable personality, now, we know there are ups and downs just in general in the toy industry. But when you're a toy entrepreneur, you are taking on so much more of the risk of developing your toy idea that you have got to be adaptable to change. Businesses that change in times of major shifts, his businesses that adjust to what their consumers want year after Your year, those are the businesses that are going to survive and thrive. So if you are an adaptable personality, someone that can go with the flow react quickly, you are going to be able to have a more successful business than if you were someone who is very resistant to change. Now I know that it might seem like, you know, how can I be adaptable, and how can I be type A, but these are all different aspects of a whole personality. So you don't have to be 100% type A, you don't have to be 100% adaptable. But if you have small percentages of these personality traits, you're going to be able to apply them throughout your toy business and make your toy business more profitable and successful venture. Now, another super important trait for toy entrepreneurs is someone that is outspoken and charismatic. Now I know that for inventors outspoken was definitely one of the traits that I mentioned. But for entrepreneurs It is also just as important because as an entrepreneur, you are always representing your brand. No matter what tradeshow you're at what online event you're hosting, what house you're visiting, to visit your friends, your family or their friends and their family. You have always got to be representing your brand. And you have to be unafraid to share your product with the world and not feel like you're doing anything slimy or salesy. If you just want to share with your friends or your co workers or someone what your toy product is. Now charismatic is super important, because as a toy entrepreneur, you've got to connect with people. You've got to either connect with your customers if you're doing a direct to consumer business or You've got to connect with buyers and salespeople and build a reputation and a network around your toy company. Now, the final trait that I think is extremely important for anyone looking to be successful as a toy entrepreneur, is that you have got to be compassionate. And I say this with so much experience in running my own direct to consumer business, in in clothing, and you are going to get customer complaints, you are going to get people who order the wrong size, or the wrong color or just the wrong product. And they're going to reach out to you and they're going to ask you to fix it. And you've got to have a level of compassion that will override anything else that's going on in your life at the moment that you have to deal with these customer complaint issues. It can be really difficult while you're juggling all the different aspects of your business to stay calm and collected, and objective when you get requests from customers or you get complaints or you get concerns or just questions about your product, it can be hard to see how valuable and how important it is for you to interact positively with your potential customers. So a very important trait in being a toy entrepreneur, any kind of entrepreneur is that you are compassionate. And that that compassion is very easy for you to tap into. Your mind should almost flip a switch when you know you're about to interact with a customer or you see a customer message come through. And you have got to get into almost a real you know, mama bear mode. How would you talk to this person if they weren't Your family member, your child, your friend, and try to address all of your customers, whether they're actually direct consumers, or their retail buyers, you know, you have to figure out a way to touch into that compassion. So you can treat them with the utmost respect, and just keep their experience of your brand positive as much as possible. And I say this because reputation is everything. I can't tell you how many new business opportunities will come to you and have come to me by word of mouth. So reputation is everything. And whenever you can do something to, you know, improve or hold on to or fix your reputation, you should definitely make an effort to do that. So those are personality traits that if you have them, you will likely thrive as a toy entrepreneur, but I don't want you to worry if you don't have them, either. I don't have all of them either I work on some of them every single day. So what you have to do is just keep in mind the types of traits and skills that it will take to be an entrepreneur, and try to balance out in yourself what you're missing. So I want to get into some of the mindsets that people who want to be toy entrepreneurs have. And I have a feeling that if you're thinking about being an entrepreneur, these mindsets are going to ring true to you. So it's going to be a good and a bad thing. But don't worry, I will help you outweigh the bad, okay. All right. So, if you are a person who would describe yourself as enthusiastic, enthusiastic about your passions, you are more likely to want to go down the path of being a toy entrepreneur, let's say over toy inventor because you're so passionate and enthusiastic. about this specific 20 idea, or this concept or this way, are going to change the industry that you want to do so much more than just sit back and collect royalties, you're not okay with that. Right now, you know, if you're this type of person, you've got a lot of energy, you're bold, you just approach life with excitement. Now, that's a great trait. energy's a great thing to have in this business, because it takes a lot of work to get things done. And it's going to take a lot of energy to get things done. But we have to be sure we have to be careful that we don't overextend ourselves. Because as an enthusiast, you get so excited and you're ready to take on the world. But you have to be realistic about what you can manage. Now, another mindset that aspiring entrepreneurs tend to have is, they see the world kind of with the child's eye. They look at the world just so excited anticipating all of the amazing things that are about to happen that they're about to experience and learn, and they just can't wait to get started. That is, you know, the best that actually goes back to my characteristic of a self learner are someone who loves to learn. So that's a fantastic mindset to have as an aspiring toy entrepreneur, that is going to make sure that you don't get left in the dust when social media start to take over and, and social ads are the way to make sales when people can't get into stores, then you are going to be ahead of the curve because you are the type of person who is constantly seeking out to learn new things and just learn all you can about this like brave new world because you look at the world from a child I. Now another mindset that aspiring toy entrepreneurs or really toy entrepreneurs that are all ready to innovate foreigners have is that they usually have very quick, agile minds. So, again, really fast learners, and also almost very quickly bored. So very quickly needing to switch from one, one task to the next. Feeling any point of being agile is either a waste of time or just makes them anxious because they're not getting things done. So again, while that's a great trait to have, and it's a great mindset to have, you have to be careful that you're not overextending yourself. And remember that just because you're this passionate, get it all done type person, doesn't mean you can't take a few steps back and take a couple days off and, you know, rest a little bit pre plan your social media content and just cut yourself off from the internet for a day or two. Now the final mindset that I see that aspiring entrepreneurs have is that they're actually always looking to achieve the next thing that they think is going to bring them happiness and freedom. It's this really interesting struggle because a lot of this type of personality, they think that what they want is, you know, whatever goal they've set in their mind and that they're working toward. But in reality, that goal is really just a way for them to keep busy. And I find that toy entrepreneurs sometimes don't know exactly what it is that they want. Big Picture, because all they're thinking about is small picture like, Oh, I have this toy idea, and I want to make it but if you don't think about where you want this toy business to fit in your life, what percentage of your life do you want it to take up? What percentage of your income Do you want it to replace? Or do you want it to supplement at a certain percentage. If you don't plan for all of those things, you can very quickly get yourself overwhelmed with the ins and outs of starting an entire toy company and developing the product and ordering it and selling it, you can get completely overwhelmed. Because if you don't have a focus on what your end goal is, there'll be days where you where you wake up and you go, Wait, what am I working toward? Now I know that we all love the toy industry so much and we're just like, what do you mean what am I working toward? I'm working to be able to work in this amazing industry and make toys shall obviously, but no, we don't live to work, we work to live. And even if our job is as cool as making and selling toys, we're still doing it so that we can have some Sort of life. So I think it is extremely important for by vicious, excitable, you know, toy entrepreneurs like yourself, I think it's extremely important that you set goals for your business and not just profit goals. But profit goals are very important. But you should also set goals for the effect that this business is going to have on your life. And if you want to take another step, maybe the effect that this business is going to have on the lives of others. And if you do that, it's going to help you focus your business decisions, so that you make sure that you're not making choices just to make a couple of extra bucks if you don't even know why you want to make those extra bucks. As much as we are going to be in the business of selling product. We have to be more so in the business of making ourselves happy. So So it's extremely important. Yes, do your checks and balances, make sure that every month you're turning a profit. And if you aren't turning a profit that you have a limit on how long you're willing to be in the red, but at the same time, your happiness or your fulfillment, or what you're getting monetarily and emotionally out of this toy company has to be measurable. And you've got to give yourself checkpoints so that when you hit those hard times, you're like, Oh, this is what I'm working for. I'm working for maybe this amazing vacation I just took or I'm working for this extension I just got on my house. I'm working because I just gifted like school supplies to an underserved community. So make sure that you're really specific about your goals. Okay, so let's get into the good part of this conversation. And that is the best parts of being a toy inventor. Number one, freedom. You work for yourself and with whomever you want, I mean, minus the customers, but you work for yourself and with whomever you want. You're the boss, you get to choose and organize your own team of employees. And if you choose wisely, you can build a really well oiled machine with a great communication that reduces your stress and your workload. Number two, you get full ownership of your brands and your products. So not only are you creating your own toy products, and maybe even your own unique characters and IP like transformers, or maybe your own to attic theme product like airhogs or you could be creating a future toy icon like Barbie, whatever it is that you're making. It's going to be 100% yours and That's a great thing when you're an inventor, you know, you have to give up a bit of that percentage, but when you own your toy company, it's all you. Number three, you get multiple streams of income. Can I hear an amen to the multiple streams of income? Okay, so you might be thinking like, What are you talking about? I'm just like buying and selling like yes, that's obviously that's where you're gonna start but you have to think of it this way. If you're an inventor licensing a toy comm concept to a toy company, you get a small percentage of every sale, you already know that. But if you own as a toy entrepreneur, valuable intellectual property, like Peppa Pig, for example, and you decide to license out that property to a toy company. You can also make a minor percentage of every sale. So not only are you selling product directly to consumers selling product for home sale. But you can also tap in to licensing if you build up a valuable enough IP. So we all know building IP is not an easy thing. But just knowing that there is an opportunity for you to build something that can grow into another stream of income is a wonderful thing to keep in mind. Number four, the final best part of being a toy inventor that I'm going to cover, but I'm sure there's just dozens more is that you get to learn so many different things. You will become a renaissance man, woman or person, a jack of all trades, you get to know a little bit about finance, a little bit about design a little bit about shipping, a little bit about chargebacks. And as overwhelming as it might seem at first. There's a really great opportunity here to network in the form of informational interviews and connect with others. People just to hear about what they've done at their jobs or what they've done in their career. And not directly get, you know, advice or help. But just listening to other people's stories of what they've experienced, can teach you so much. And being an owner of your own toy company, you can experiment with all of the different tips and tricks that you learn, whether it's a product development tip, or it's a marketing tactic, you get to experiment and learn by doing. Okay, so it's time that we get real. This isn't the best part, but we have to do it, we have to talk about the worst parts of being a toy inventor. Now, number one worst part definitely this startup costs, like starting any new business, it can be expensive to just get things going in the very beginning. You spend thousands of dollars in just design and development of your product before ever getting either that first purchase order or that first just online order. Now, plus, even if your product makes it into a major retailer, you don't know if it's going to be a hit. So what you can do is you can perform trend research buyer surveys and obviously play testing to research your toy product and perfected and make it as good as possible for the landscape that you are going to place it in. But additionally, you should be building financial projections using Excel sheets and standard expected outcomes for your industry. And these are percentages of sale and percentages of conversions which you can easily research online or ask people about and using those metrics you can estimate Let's say I invest 20,000 to develop, you know, this, this product from start to finish. And let's say I want to market it online, but I also want to attend a trade show to sell it to wholesale buyers, how much will all of that cost? And what is the percentage of likelihood that I will get an order and if I don't, so you should be building out a model that can predict your potential profits or losses, so that you can make an informed decision. Okay, I got a little bit off track because I wanted to so badly suit your worries on that one. But let's move on to number two, lack of focus. So the hardest part, one of the worst parts of being your own boss, is that you can get distracted by all of the things you have to do and all of the things you have to learn that you forget where your focus needs to be. So So it's really important that you utilize some sort of project management tool in a way that it can track all of your to do's that you set calendar reminders for yourself, that you work a specific work week where you allow yourself this amount of time for, you know, phone calls and this window for emails, it's really important that you are careful with your time because it's easy as an entrepreneur when you have so many things up in the air to lose focus. And the third hardest part of being a toy entrepreneur is building that following from scratch. While it's really exciting when you have a new idea and you know, or you feel that you know, it's going to be a hit. It's also really overwhelming when you get to like that Instagram page and you create that page and it says zero followers and you realize you're starting from scratch. Now, it's definitely exciting at first. But it also is easy to get discouraged when you're trying to build an audience for yourself. And it's not just social media building an audience is also building a network within the industry that knows you and knows your product and is excited about it. So what I want you to do is not be afraid to enlist help. If you need to take a course on learning how to deliver ads. If you need to hire someone to manage or social or you need to hire someone to manage your media outreach. Those things are incredible investments. If your strong suit isn't PR, then I want to urge you not to try to do it all alone, because the people that are experts in PR if you provide them with the high quality imagery of your product and the high quality videos and the samples of your product, they can make magic happen. So your time is a much better spent developing a full fledged product than trying to scream into a void to get someone to pay attention to you or to that product, much better hiring help or really learning from some experts on how to go about doing it yourself if you're really adamant on doing it that way. Okay, so let's just recap the best parts of being an entrepreneur before I get into the next part because I feel like we need to uplift our spirits a little bit. So remember, being into an entrepreneur gives you so much freedom to be your own boss, create something that you love and work with the people that you want to work with. It gives you full ownership of your brands. And it allows you to have multiple streams of income and I guarantee you You won't even know what the possibility of those streams are until you get started. I bet that different streams of income as you become known and as you make connections are going to pop up in places that you'd least expect. And also, you get to learn all the things. As fun as it is, you want to be careful that you're not overextending yourself. But you get a little bit of time to be a jack of all trades a renaissance person, and to take in and stay up to date with all of the new happenings in the world of toy product development and toy marketing and retail buying. And that is definitely an exciting plus and bonus. Okay, so let's get into the unique challenges. We talked a little bit about this because it's some of some of its going to overlap from the worst parts of being an entrepreneur. But I want to talk about the unique challenges and ways that you can overcome them. So number one, is a really unique challenge when you're an entrepreneur is trying to earn and keep the shelf space that you've earned in major toy retailers. Now, there you know, there is only so much that you can control there are, you know, conversations that happen behind closed doors that might have your product pulled off of shelf. There are orders that come from upper management at retailers that buyers have to listen to, there's a potential for you to just not click with a buyer and they just maybe not want to work with you anymore. So earning that shelf space number one is is the hardest part but once you get it, you really have to focus on keeping it. So honestly the best way that the best piece of advice I want to give you here is just honestly go back to you know, podcast episode number one of Making It in The Toy Industry, which is all about market research. So as a part of always learning as a twin bed You've always got to be analyzing the market. And you've got to see what's coming out and where it's going to be. And a lot of these toys shows that you're going to start going to as a toy inventor, you'll start seeing other people's product before it launches. And I'm not talking about the product that's hidden behind doors, and no secret of all blah. I'm talking about the stuff that's out in the open, but you'll start to see it a few months in advance, or of it being placed. And you can take note and make changes where needed. You have to start noticing if box sizes start changing and the retailer that you're in, or if the weight of things starts changing, or if just the style of the products coming into different categories starts changing. So I just want you to keep in mind that you should do a little bit of trend research to keep to make sure that your product is current that it still fits the market. Okay, another unique challenge. Between entrepreneur is, you know, finding the funding, we talked about this to start your toy company. Now, if you work outside of the toy industry, you can totally start your toy business on the side and I would recommend it. Honestly, if you haven't started a business before 100% start as a side hustle, there is so much that you're going to learn and so many mistakes, good mistakes, educational mistakes that you are going to make that you need to give yourself the financial breathing room to make those mistakes. So I would say you know, work your full time job is outside of the toy industry and build your toy concept and your toy business on the side. And if you need a quick flow of a quick cash injection, then you should start thinking about things like consulting opportunities. You can put out word to your you know, your next Work and whatever it is that you have found new skills in your process of developing or toi. offer some short one on one one hour work with your network to try to give yourself that cash infusion. But also I want to say that when you are developing your toy company, there is definitely going to be some low hanging fruit that fits within your toy category. And I don't want you to look away from that low hanging fruit. And what it might be is say you're developing a wood product line. So you've been talking to a lot of wood factories. And let's say you've noticed that there's a best seller online of this like wooden dice. And in your process of developing your toy product, you see that your manufacturer also has this wooden dice and it's actually really really cheap, much cheaper than it's selling Online, there might be an opportunity for you to invest in a hot property and sell it quickly for return. So there are ways and there are tools you can use online to discover what properties are selling, how much they're selling, and how long they've been selling that much for. And you would want to utilize these tools to allow yourself to make a few extra bucks to fund your toy dream. So I don't want you to shy away from you know, these, you know, kind of low hanging fruit toys because you might say like, No, I'm a toy designer. I'm not just gonna buy and resell something existing online. But there is no shame in that game and the only shame is not getting your great toy idea off the ground because you were too proud to sell some, you know manufacturer made wooden dice that were just full off the shelves for whatever reason. So I want you to take opportunities as they come to you smart strategic opportunities, but take them as they come. Okay, so the next unique challenge that you'll have to deal with is how to form an effective and cohesive team. Even if it's small, even if they aren't all full time, the factories you work with the freelancers you hire, they're all a part of your team. They're all a part of the process of making your toy idea real. So you have to make sure that before you ever go out to hire someone that you already have a list of requirements that you want them to meet. You definitely don't want to be in a situation where you're like, Oh my gosh, I need to get a design of this toy done by tomorrow. Let me get on up work and just right, real quick. What I want to have done absolutely not the time You spend putting in to your job description is going to directly correlate to the quality of your applicants. So you want to make sure that you're clear, you're concise. And either you have to be generous with the amount that you're offering or don't listen at all and interested parties that will apply. I'm telling you, because we work in the toy industry, anytime you post a job on a non toy site, people that are going to see it are going to get excited and they're going to say, Oh, I want to work on that. And the final unique challenge that you have to overcome as a toy inventor is forming a unique brand. And that is a huge one to overcome. But as I said before, I actually jumped the gun a little bit and told you, you know how to get this done beforehand. But as I said before, hire out help when you need it. And if something is stressing you out and taking you away from the development of your toy product that is The thing that you need to hire out for, trust me, you will thank me later invest in getting your product seen. You're putting all of this work and all this money and energy and passion behind your product. You definitely don't want to be at the end of your rope, like just struggling to hold it all together as you're trying to market it. So if you need help marketing it, pay for that help, it will be the best money that you spend. Okay, toy people. That concludes my three part trifecta about being a toy inventor versus a toy entrepreneur. I really wanted this episode to complement last week's episode, where I hyper focused on how to be a successful and happy toy inventor. The intention of this entrepreneur focused episode was to inform you, alert you but also inspire you to make better choices and to get going I want you guys to be aware of the mindsets and the traits that will benefit you. As a toy entrepreneur, I want you to be aware of the challenges and possible obstacles that you're going to face before and during your company's growth and give you a couple of hints on how to address them. And of course, as always, I'm here to inspire you. I want to inspire you to create and build that toy empire that I know you have imagined yourself running. But I also want to make sure that you're imagining a life for yourself outside of your work. So regardless of where you are in your toy development cycle, or how big your company currently is, even if you're the only employee, you have the potential for greatness, trust me, with the information I'm sharing with you, combined with your innovative ideas and your drive that energetic spirit. That child I, I know that you can accomplish the goals that you have set for yourself and for your business and for your life. And I hope that I can continue to join you on that awesome journey. And today's listener spotlight is a review from Stacy Lewis. I love this review. I'm so honored for this review. Here we go. Wow, cc says a gel. I'm so impressed with your podcast. It is the toy industry's most comprehensive collection of information I have ever come across. You share the experience and knowledge one cannot find anywhere else and deliver it all with passion and clarity. I've been in this Toy Biz for many years and I'm learning so much from you. Thank you. Ah, that is such a compliment. Thank you so much, Stacy. I really, really appreciate your kind words. Now I have to say if you love this podcast, and you appreciate all the work I put into it. I really hope you can help Head over to Apple podcasts or wherever you listen to your podcasts and leave a review. Now Apple podcasts hold a ton of weight because we know Apple rules the world. So if you could leave me a review there, that would be wonderful. Tell me what you loved and what you've learned. And I might read your review on the show. So as always, thank you for joining me here. And I know there are so many podcasts out there. So it means a lot to me that you tuned into this one. Until next week. I'll see you later. Bye people.
Intro/Outro + Jingle 41:36
Thanks for listening to Making It in The Toy Industry podcast with Azhelle Wade, head over to thetoycoach.com for more information, tips and advice
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🎓Learn more about how you can develop and pitch your toy idea with Toy Creators Academy® by clicking here to visit toycreatorsacademy.com and join the waitlist.