#286: 3 Surprising Ways To Use AI To Save Money In Your Toy Business
Toy people, I see you. You’re trying to run your business, deal with tariffs, build your brand, pitch your ideas, and maybe even answer customer questions at 3AM. But what if I told you that AI could actually help you make the most out of your time and money as you build your toy business?
In this episode of Making It in The Toy Industry, I’m breaking down 3 powerful and unexpected ways to use AI tools to save money, reclaim your time, and scale smarter even if you’re just getting started.
Here’s what we’ll get into:
How I’m using AI chatbots to help toypreneurs boost conversions (without hiring a 24/7 team)
Why ChatGPT is officially my new Facebook Ads assistant, and how it cut my ad costs nearly in half
The wildest one yet: AI playtesting. Yep. I asked ChatGPT to playtest a game… and what happened next blew my mind
This episode will show you how AI can help you work smarter, stretch your dollars further, and keep your momentum going even when resources are tight. The truth is, we can’t afford to ignore these tools, not when costs are rising and expectations are higher than ever.
And if you’re ready to bring your toy or game idea to life with the help of AI, join me for my upcoming bootcamp on September 23rd at learn.thetoycoach.com/bootcamp
Listen For These Important Moments
[00:46] - Learn how AI tools can help you save time, reclaim profits, and compete in a rapidly changing industry.
[04:43] - Discover how to set up a smart chatbot that handles customer questions 24/7 and recovers missed sales.
[11:32] - Hear how I cut my ad costs in half and created better campaigns without hiring a pricey ads manager.
[18:09] - Simulate real player feedback with AI and test gameplay changes before you invest in physical prototypes.
[27:06] - Get inspired to take action with AI and learn how to validate and pitch your idea with confidence.
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This episode is brought to you by www.thetoycoach.com
Join me for my upcoming bootcamp on September 23rd at learn.thetoycoach.com/bootcamp
Ready to work with Azhelle? JoinToy Creators Academy.
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[00:00:00] Azhelle Wade: You are listening to Making It in The Toy Industry, episode number 286.
[00:00:11] Azhelle Wade: Welcome to Making It in The Toy Industry, a podcast for inventors, entrepreneurs, and makers like you. And now your host. Azhelle Wade. Hey there, toy people. Azhelle Wade here and welcome back to another episode of Making It In The Toy Industry. This is a weekly podcast brought to you by thetoycoach.com. Now, what if I told you there was a way to offset the 25 to 35% tariff increase that might be currently eating into your toy business?
[00:00:46] Azhelle Wade: There's a way to get those profits back. Not by cutting corners, not by lowering the quality of your goods, but by getting smarter about using AI in your business. I first started talking about AI on this podcast three years ago, and back then, so many people were hesitant. Nobody wanted to admit how useful and how necessary this technology was going to be for us moving forward.
[00:01:15] Azhelle Wade: But here we are three years later and a big chunk of the toy industry has accepted ai. Some are using it publicly, some are using it privately. I've seen companies that won't accept inventor submissions that utilize ai. Using AI in other areas of their business. Lots of things are going on, but if you are an entrepreneur, you own a toy business or you're thinking about starting a toy business, you have got to be using this technology to your advantage.
[00:01:45] Azhelle Wade: Over the years, what is going to happen? AI is not going to completely erase toy companies, but it is definitely going to be the leading edge for toy companies that survive. The people that don't use it are going to be left behind because there's just gonna be a lot more expected of us as individuals, as companies, and the only way you'll be able to get it done is with some of this AI support.
[00:02:11] Azhelle Wade: Okay, so for today's episode. I am going to talk about three ways you can offset costs in your business to offset the loss of profit from tariffs. So it's not that we're changing tariff law or we're finding loopholes with ai, no. Instead it's that we're looking to reclaim profit in other areas of our business, or reclaim time, which as you know, equals profit.
[00:02:38] Azhelle Wade: Because your time is valuable and you have to count your time and your hourly rate into your profit. So if we can save you time, we are saving you money. So let's get into it. How can we possibly save as much as 25 to 30% and get that profit back by using ai? When you were starting a toy business, you were wearing all of the hats, right?
[00:03:03] Azhelle Wade: You are the person designing the product or liaisoning with a product designer to design that product. You are working with the factory. You are approving samples. You are finding a logistics partner. You are marketing to your consumers or to your retail buyers, or both. You are attending toy trade shows, you're attending craft fairs.
[00:03:25] Azhelle Wade: You're selling inventory in bulk and in whole. You are doing social media marketing, you are doing email marketing. You might even be doing ads on Facebook, on Google. You are doing it all. And when you first start a toy business, if you. Do not have funding, like let's say venture capital funding, you are likely gonna be bootstrapping it.
[00:03:48] Azhelle Wade: And when you're bootstrapping it, you can't always afford to hire all of the people you need immediately. You can't always afford to hire that designer or that consultant or that ads person or that social media manager, and. What happens is you end up doing that work yourself on weekends, on evenings.
[00:04:08] Azhelle Wade: It's like a second and third and fourth job on top of your primary job of making and selling product, but with AI in the mix. There are some ways that you can get ahead of the game. You could not afford to hire these extra teammates no matter if AI existed or if it did not. But you can afford a tool like Chat, GPT, and that tool can stand in, get some work done for you to allow you to sleep a little bit longer, be a little bit more refreshed and.
[00:04:43] Azhelle Wade: Make more money now for today's episode, I've got three things to share with you about ways you can use AI and AI integrated tools, but we're gonna start with the least crazy of the three, and we're gonna build up. At number three on our list, we have AI chatbots. AI chatbots have come a long way, and I'm not just talking about a chatbot that you preprogram a few questions where the visitor comes to the site and they press a button that says, you know, how much is that scooter toy?
[00:05:19] Azhelle Wade: And then the AI chat bot says 24 99. But if you put in your email, you get a discount code. That is great and super helpful, but things have come so much further. There are plenty of AI chatbots out there. The one that I use is called Tidio, T-I-D-I-O. Not the only one available. You can also actually use Facebook's many chat and some of these ways as well.
[00:05:45] Azhelle Wade: But what is so crazy about these chat bots is now. You can upload a wealth of information about your product, information about discounts. You offer information about how it works, how it functions, the bad things about it, the good things about it. So when someone comes to your site and asks a question like.
[00:06:08] Azhelle Wade: My scooter came with no lights in the taillight. Is that normal or is that missing? The chatbot will search through your documents to find an accurate answer and draft a really beautifully written, accurate answer to your consumer. Now the platform that I use to did not start as an AI chat bot. It started as just, you know, kind of a call on response.
[00:06:33] Azhelle Wade: I would put in questions and answers, and then create sort of a system for visitors to go through. Perhaps you've been on my website and you've gone through it as well. It asks for your name and your email address, and then. Starts to offer you things like, do you want this podcast? Do you want this download?
[00:06:50] Azhelle Wade: And you kind of choose where you do or don't want to go. The rest of my marketing is more focused on email, not so much on these, like in web notification or in browser notifications like it is with Tio Now. The downside of TIO is that people can send questions at any time. I get questions often at 3, 4, 5 in the morning, and of course I can't answer them and by the time I do get online to answer those questions, those customers are long since gone.
[00:07:23] Azhelle Wade: They've left the website, they may or may not return, and it's hard to manage all of these incoming inquiries. Well, Tio is one of many chat bots that have integrated an AI component, and what happens now when someone asks a question, the AI generates an answer that's pretty darn accurate, an answer that pulls information from the product information I provided so that it's not falsely giving discounts or telling of materials that are not really part of the product.
[00:08:00] Azhelle Wade: You cannot afford to not have a chatbot on your website making the most of the traffic that is coming in. I recently had a coaching call with a woman who was bringing in a six figure salary with her product, but her website was getting organic traffic of 900. Or so new customers every single month. A quarter of them were coming from organic, but the rest were either direct or finding her through some other articles she was mentioned in.
[00:08:33] Azhelle Wade: Now, this person also had a very, very high price product, so once I heard how much revenue she was bringing in and I was able to look at her site traffic with the plugin tool, Uber suggest. I did calculations and found that her conversion rate on her site was somewhere around 4%. Now, a good conversion rate is really more in the 20 to 30% range, but that's typically for an email address, not necessarily a purchase.
[00:09:03] Azhelle Wade: In my experience, purchase conversion rates can be more in the six to 10% range, and we're talking conversion rates online, and a conversion rate, if you don't know, is just when someone comes to your page and buys something, or if they come to your page and they leave their email address. Both of those things can be considered conversions.
[00:09:21] Azhelle Wade: One is a conversion for leads, the email, and the other is a conversion for sales. Now it's crazy. Of the 865 people visiting the site, about 40 are. Buying with a chatbot, I venture to say that number could be increased by at least 25%, perhaps more. Just imagine what would happen if somebody came to the site, had a few questions, and there was definitely someone or something on standby to answer those questions.
[00:09:53] Azhelle Wade: Now, if you're gonna install an AI chat bot onto your site and you want it to answer questions like this, just make sure that you upload clear and concise information about your toy or game product that it can answer against, and also. Run at least 25 different tests on this robot once it is integrated into your site to verify that it is giving all of the correct information.
[00:10:20] Azhelle Wade: Now, in this episode, we are gonna go through all of the what's like, what are these three things that are revolutionizing and saving money and making money, and then in future episodes we'll dive more into. The how, so let's talk about it. What could this video chat bot do for your business? Potentially, this AI portion of it can capture customers when they're ready to buy and give them the information they need to know to make a decision.
[00:10:47] Azhelle Wade: So how can the studio chat bot with AI enhancements benefit your business? Well, imagine being able to be on call 24 7 instead of needing a team member who works a graveyard shift or opposite hours than you who you would not be able to employ anyway. 'cause you're just starting out as a new business.
[00:11:06] Azhelle Wade: You can use an AI tool to answer questions from consumers. You can build it so that it only references a certain amount of information. You can provide a doc file that limits its knowledge base, at least in tio, that app you can, again, the links to all of these things will be in the show notes, so just head over to the toy coach.com/ 2 86 to grab that.
[00:11:32] Azhelle Wade: Now, the second craziest way to use AI to help profit more in your toy business is to use it as a Facebook ads manager and a Google Ads manager. Crazy. If you were at all Tech Savvy, maybe you've run your ads in the past like I have, then this can be an in incredible benefit for you. Not just because it saves money, can help generate profit, but it also teaches you a ton about how to communicate.
[00:12:01] Azhelle Wade: In Facebook and Google advertising. 'cause it's very different than how you would communicate if you had like a CA network cable commercial or an ad on the radio and chat. BT does both of them, just Facebook and Google very, very beautifully. So let's talk a little bit about this. Now. I stumbled into this by accident.
[00:12:21] Azhelle Wade: I was in a chat and I just happened to ask a quick question about something I was launching like. I think I wrote as a prompt, how would you write a caption to promote this newsletter? And the response it sent back was pretty decent, and I thought, eh, let me just give it a shot and see how it does. Using CHATT to run some really basic ad campaigns to my email list and to my wait list for Toy Creators Academy has yielded incredible results.
[00:12:53] Azhelle Wade: Now I've run Facebook ads since. They began, I believe since 2012 and in 2022 things changed when Apple iOS 14 update went through Facebook ads got twice and three times more expensive and everybody was abandoning ship. At the time, I already had such a high cost per lead that I just figured it doesn't really matter for me.
[00:13:17] Azhelle Wade: My industry just has a high cost per lead. I just thought that was my life and where I had to live. Well, using chat BT to build an email list actually proved to. Me that there are lower price point leads available for my business. I just didn't know how to reach them and how to attract them before, even though I literally had all of the pieces.
[00:13:39] Azhelle Wade: Any of you that use chatt know what you put in is pretty much what you get out. Just more organized and rethought in certain ways. So what I found is I had all the right information, but the benefit of chat GT was. Keeping me focused on a single task, keeping things simple, serious, and very matter of fact, allowed me to push through a cloudy moment where I didn't know quite how we were gonna promote this other launch.
[00:14:08] Azhelle Wade: So my tip for you is when you're using Chacha PT as your Facebook ads manager, you wanna set up what's in chat Bt. Now a new project. That new project is where you can just upload all of your doc files, any reference files you have for ads that worked for you in the past. You can just upload them into this folder, and any chats created in this folder will reference all of the documents in that folder.
[00:14:32] Azhelle Wade: So it's a great way to keep the tone of voice or a style or information about a specific project within a bunch of chats. So, as I said, I had a pretty high cost per lead in my day. I would say two years ago. My cost per lead, meaning per person joining my email list or joining my world was $6, a little over $6.
[00:14:53] Azhelle Wade: Actually, today it is between two and $3, and I have to have to have to attribute some of that to my. AI Ads Manager. It's just, it's pretty crazy. So this is something I definitely wanna teach. I'm still finishing this launch with this Facebook Ads manager, but it's definitely something I wanna teach other toy entrepreneurs because I know when you're first starting out, getting someone to manage your Facebook ads is one of the most expensive investments you can take on.
[00:15:24] Azhelle Wade: Usually the fee for managing the ads equals is more than the fee you'll spend on ads. So I wouldn't even, in that case, recommend you invest in ads because there are other things you need to be doing with that money in your business. But now, if we can use an AI sort of coach to help us through the. Um, different levels of the process of getting leads, then we can get more affordable leads.
[00:15:50] Azhelle Wade: And I have to say chat, DBT as I said earlier, just gives you what you kind of give it. So running ads, using this GBT as a Facebook ads manager does require you to understand some things. There were moments where it output information or output suggestions that I disagreed with. In one example, the Chacha BT told me to pause an ad set that was going to a lookalike audience because it said that ad set isn't performing that well.
[00:16:18] Azhelle Wade: Well, I just didn't believe that a lookalike email ad set wouldn't perform as well as a lookalike Instagram or interest ad set that I had running. So I looked deeper into it and I saw. There was something off about the frequency, like how often one audience was getting hit with these ads, and after I said, oh, well look at the frequency, because that to me says something else.
[00:16:41] Azhelle Wade: Then it said, oh, you're right. I did not see the frequency because actually I hadn't sent it. The frequency, it wasn't shown in the screenshot, so I had to give it additional information. And after it saw the frequency of how often that ad was being shown, it said, Ooh, okay, if that's what's happening. And actually you need to test more creative.
[00:16:58] Azhelle Wade: And if after testing the new creative, if the ad set cost doesn't go down, then the other ad might be one that you want to pause. So it's just you have to actually know what you're doing a little bit to be able to do this, but you can kind of learn along the way. I would just say give it more information than you think it needs, and ask it to explain what everything on the Facebook ads screenshot you provide.
[00:17:24] Azhelle Wade: Means so that you can understand it and then you can kind of guide it a little bit better. But basically what it's so useful for is just helping you make quick decisions, getting outta your head and analyzing data very, very quickly so you can make quick reactions to what's coming in. So I've gone from having like a $6 cost per lead, as I said, to a two $3 cost per lead.
[00:17:47] Azhelle Wade: Huge, huge benefit. Um, and we're still analyzing to see the value of those leads. Are they quality, are they low quality? So far, the quality is okay. The same that I would get before, so I think it's fantastic and it's definitely a way to help you gain more profit, to save money when you're just starting out and you can't afford to hire someone to do this.
[00:18:09] Azhelle Wade: Just to give you a perspective, Facebook Ads managers can cost anywhere from 500 to $2,000 a month on top of the ad spend that you would wanna spend. And at a minimum, you'd wanna be spending at least $500 a month on ads. So I. That can add up very quickly and it can also be very challenging to profit off of a situation like that when you're early on.
[00:18:33] Azhelle Wade: Alright, now let's move on to the big daddy. This one, you're probably gonna tilt your head and look at me sideways on the number one craziest way I've been able to use AI is play testing. What? Yeah, I know it's kind of. Kind of crazy. So one day I was working on a project and I was refining the gameplay and I just, I had so many changes I wanted to make and I wanted to test out and I was on a really tight timeline and I just thought, I wonder if Chacha BT can just like run a play test.
[00:19:11] Azhelle Wade: Maybe it can run a play test. And that proceeded to me saying, Hey, can you simulate a play test of this game with these rules? And it said, sure. And what it sent back to me was something I'd never seen before. Kind of a chart with a series of numbers in columns and, um, rows. Along with that chart came a series of recommendations, recommendations of things to change in the game.
[00:19:39] Azhelle Wade: Things to add, things to expand upon it. It was quite interesting. But of course I got curious, you know, how exactly is it running this play test? What did all those numbers mean and how can I be sure that this is even useful information? Okay, well. I basically first asked it to explain what the rubric meant, what the numbers meant, and it was a scoring ru rubric, zero to a hundred, 100 being like best game ever, zero being garbage.
[00:20:07] Azhelle Wade: And my game was scoring somewhere around 50 60 and it was saying if it's below 50, it's a no go 50 60 room for improvement, but good, solid gameplay. But then I got more curious, right, because what is, like, who is determining those? Numbers, right? And so I, I just said, who is determining what the score is?
[00:20:28] Azhelle Wade: And it's essentially say, said me. It literally, essentially said me, I'm, I'm determining it. And I said, okay, great. How about, this is where I'm like, all right, maybe it's not understanding what simulate means. And I said, how about you run a simulation where there are like five different people of different backgrounds and ages and interests and hobbies playing this game and score it against what they would think?
[00:20:53] Azhelle Wade: And so essentially it led me to then to create a user profile for five different people. Let me see if I can find and read it to you. Okay. So one example profile was a person named. Eric, age 16. Game familiarity, moderate plays, board games in school and with family history, knowledge. Basic learned in class, but forgets details, cognitive style, visual and social learner.
[00:21:24] Azhelle Wade: Attention span 30 to 40 minutes, then fades. Emotional triggers. Gets excited when others laugh or cheer. Frustrated by long explanations. Rule following follows unless bored or confused. Risk taking, likes, daring moves, likes when things fall apart in a game. Social role, follower laughs a lot, doesn't want to look dumb.
[00:21:47] Azhelle Wade: Motivation wants to have fun with friends and family and avoid embarrassment. So then I said, okay, great, let's build out some other player profiles. And then we kept on doing that. There was Raya, the Confident College freshman. There was Deshaun, the Chill big brother there was. Jessica, the thoughtful middle schooler, and there are ages and game familiarity for all of these people.
[00:22:13] Azhelle Wade: And I said, perfect. Run a play test with these people. Now, when I also had it run the play test, I didn't just have it do one game. I said, run a play test 10 times. So it ran a play test with all of these people. Playing this game all of these times and it output some results. Like what each individual person, what Raya thought, what Jessica thought, why they liked what they didn't like, and it gave a lot of options for what could be done to improve the game.
[00:22:45] Azhelle Wade: What was. Really interesting about all of this was when I ran a real play test, how many of the suggestions from Chachi PT and the real life play test actually overlapped? And then Chachi PT is just such a great problem solver. Once I had the real world data, I had the Chacha BT data, and I needed the solutions.
[00:23:10] Azhelle Wade: I mean, it was just the best. Thing in, in brainstorming with me different ways to solve the problem. I mean, I find, I, I find the playtesting method just very interesting because now what it allows you to do is to be prepared for what's gonna happen in your play test. It allows you to kind of play test before you play test.
[00:23:32] Azhelle Wade: It also allows you to experiment with who your game might be better for. I actually took the same game and created a different playtesting group of. Older people that were in a different, like a different area of their career and they scored a lot higher on this game. So not only was it a great play testing exercise, but it also kind of told me who this game might be more geared for, who might be the ideal target market of this game now, I mean.
[00:24:01] Azhelle Wade: After doing that multiple times, I thought, oh man, like what determines a game of the score of 100? Because I didn't tell Chacha, BT what game should be a 100. I didn't say like, you know, monopoly's the best game of all time. If my game's not as good as that, then it gets a zero. So when I asked it, what would be the number one game?
[00:24:21] Azhelle Wade: What game would get a hundred on this test? It output some really top games. It said, for this category of persona. Top games would be wingspan, or for another category it said Uno. So it was judging my game on all of these popular games in the industry. It's just mind blowing. Mind blowing. So, I mean, how does this AI play test work?
[00:24:48] Azhelle Wade: I like to think of it as a rehearsal instead of flying in your real players. Right. Instead of like gathering real people, you ask Chacha BT to role play and just kind of do separate game sessions with different personalities and different attention span. And that just gives a score from zero to 100 for overall play quality.
[00:25:09] Azhelle Wade: And then you can even ask it, okay, what would improve this? How do I get this to a hundred? And again, it's a simulation, so it's simulating what would happen if real people played this game. It's not. Really, exactly what would happen if real people played this game. There's so many other variables in real life, but let's say you're making a change, like adding an extra dice into a game, and you're gonna have Chad GT run that simulation and then it will tell you like, oh, the score went from 54.9 to 72.3, and you're like, oh wow.
[00:25:39] Azhelle Wade: Adding that extra dice roll made a huge difference in the score. Gimme more clarity on that, like what happened in the game. I mean, that's what's so crazy too, is like it kind of creates these simulations. There was one point where I even said, okay, I want you to run a simulation, but I want you to tell me exactly what happened step by step.
[00:25:56] Azhelle Wade: Like I'm watching a recording of it. Like there, I mean there are just, there are levels to this and I just think you should play around and see what you can get out of chat GBT as far as simulating your game. Now again, remember, we're always gonna confirm big decisions on our games or our toys by doing real world play tests.
[00:26:16] Azhelle Wade: AI results can be directional, but obviously they're not gonna be absolute. And another great tip is don't make everyone in your test group in this AI simulation, the same type of personality. Your target age demographic might be ages five to seven, but you can't make them all swifties, right? That's not what's gonna happen in the real world.
[00:26:39] Azhelle Wade: You need them all to be, you know, have different personalities and different interests. They're all gonna be within your target market, but they're still variability of people, even within our target markets. Okay. As I said, we would have to dive so deep into this on another episode so we can really explore the how's and the why's, and I'd probably have to share a custom GPT with you to really allow you to dive into using AI in some of these ways.
[00:27:06] Azhelle Wade: But man, if you haven't waiting or if you're only using AI to. Answer emails, you need to step it up. There is so much opportunity for save time, better products, more profit, just sitting there waiting for you. And I know that the world is so against this tech, but it's out and it's been here just because we're seeing it in the past three years.
[00:27:29] Azhelle Wade: But it's been here. And whether you like it or not, whether we like it or not. This is going to become the norm. This is going to raise expectations, and you don't wanna be scrambling at the last second trying to catch up and understand the foundation of ai. We gotta get in and understand it now, even if it went away one day.
[00:27:51] Azhelle Wade: We still wanna understand it right now. There are times where Chachi, BT goes down and I'm like, you know what? I'm actually grateful for this. I'm grateful for this moment to remember from once we came, you know, but you know, we need to, as long as it's here, we do need to learn how to use it and how to allow it to benefit us and our businesses.
[00:28:11] Azhelle Wade: Look. This tariff talk has gotten so many people scared of developing their amazing Toyer game ideas, and I just wanted to do this episode to remind you that as the world is changing and things are getting more expensive, in some ways, we are having pressure alleviated from us as entrepreneurs in other ways.
[00:28:32] Azhelle Wade: Tech is one of those ways. Right now we are in the golden age of AI where things are affordable and bountiful and almost limitless, so you need to utilize that to offset the financial stressors that are happening right now. We can't ignore them. They are happening right now. So what can you do in your business?
[00:28:53] Azhelle Wade: What can you offset to allow you more time to sell? And maybe you're spending too much time working on your social media feed when you should be out there selling more of your product at trade shows or at craft fairs, or just doing email marketing online. Okay. Okay. I'm getting off of my soapbox. Off of it stepping down.
[00:29:14] Azhelle Wade: If you would like to learn more about AI assisted toy design, head over to Learn dot the Toy coach.com/bootcamp. I am hosting a bootcamp on September 23rd, Tuesday, September 23rd. I'd love for you to join me. In this bootcamp, we are gonna visualize your idea. We're gonna see it with the help of ai, we're gonna make sure that idea is more toeic than it has ever been.
[00:29:40] Azhelle Wade: I want you to have the best idea possible before we move on to the prove stage. In the prove stage. We're looking for real consumer data, uh, to justify that this idea will sell, that it is needed. And after we feel confident that we've got that data, that this idea is a valuable, we'll move on to the pitch phase.
[00:30:03] Azhelle Wade: You're gonna learn how to pitch that idea. You would be. Shocked to know how many people that have really good ideas struggle who explain them to me. I just wanna hear what your idea is so I can help you develop it. And some people really struggle with explaining their idea in just 60 seconds, so I.
[00:30:23] Azhelle Wade: We're gonna fix that. We're gonna fix that at this bootcamp. Once you leave this bootcamp, you're gonna have that visualization of your idea. You're gonna be confident 'cause you know the market needs it. 'cause you've asked the market and then you are gonna know how to pitch it. So next time you talk to someone in the industry who can help you manufacture that product, you will be able to explain to them quickly and cleanly.
[00:30:45] Azhelle Wade: Exactly what it is, and they won't be making any assumptions or changing your idea just based on what they think they're hearing. You're gonna tell them exactly what it is. Again, it's a learn dot the toy coach.com/bootcamp. If you love this podcast and you haven't already left a review, what are you waiting for?
[00:31:04] Azhelle Wade: Your reviews are what keep me motivated to come back week after week with new episodes, sharing my insights from the industry, my business, my students', worlds and businesses. So if you wanna keep the good times coming, please stop what you're doing. Leave us a rating and review on wherever you're listening.
[00:31:22] Azhelle Wade: On Apple, on Spotify, castbox, wherever. Please leave us a rating or review. As always, thank you so much for being here with me today, toy people. I know there are a ton of podcasts out there, so it truly means the world to me that you tune into this one Until next week. I'll see you later toy people. Thanks for listening to the Making It In The Toy Industry Podcast with Azhelle Wade.
[00:31:48] Azhelle Wade: Head over to thetoycoach.com for more information, tips, and advice.
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