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Making It In The Toy Industry is your secret weapon for showing up like a pro in the toy and game industry.

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TCA Students, Educational Toys, Classic Toys Azhelle Wade TCA Students, Educational Toys, Classic Toys Azhelle Wade

#291: Toy Creators Academy Coaching Call with Melanie Palmer

Your toy is 90% done… again. In this episode, Toy Creators Academy alum Melanie Palmer shares how perfectionism stalled her launch, what finally helped her move forward, and why she's building a purpose-driven toy brand without being the face of it. If you're building something with purpose and wondering, "Am I doing this right?", Melanie’s story is proof that you don’t need to rush, and you don’t have to figure it out alone. Enroll today at thetoycoach.com/tca

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TCA Students, Classic Toys, Educational Toys Azhelle Wade TCA Students, Classic Toys, Educational Toys Azhelle Wade

#290: Toy Creators Academy Coaching Call with Melissa Brody

Big feelings can be tough for little ones to handle but what if play could make those emotions easier to understand? 

In this episode, we’re sitting down with licensed therapist, entrepreneur, and new mom Melissa Brody, who turned her passion for emotional wellness into Emotipals, a plush toy line that helps kids express their feelings through mix-and-match faces. Inspired by her late father, a pediatric neurologist, Melissa shares how she went from private practice to product creation, what motherhood taught her about balance, and why narrowing your niche might be the key to growing your brand.

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TCA Students, Classic Toys Azhelle Wade TCA Students, Classic Toys Azhelle Wade

#289: The TCA Journey Behind a Toy Empowering Kids to Choose Kindness with Jana Hallam

In this episode, you'll hear Jana Hallam share the origin story of The Kindness Mouse and why kids instantly connect with this unlikely hero. We dive into how empathy, SEL, and the idea of “wiring them young” became the foundation of Wonderwell Toy Co. Jana shares how trusting her gut (and even starting over) was key to moving forward, how Toy Creators Academy helped her navigate product safety, playtesting, and manufacturing, and why community is essential when you're building a brand from scratch.

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TCA Students, Classic Toys Azhelle Wade TCA Students, Classic Toys Azhelle Wade

#288: How an Industry Veteran Rebuilt His Toy Knowledge Through TCA  with Gerardo Davila

In this episode, toy industry veteran Gerardo Davila shares how, despite his years at Mattel, he turned to Toy Creators Academy to bring his own heartfelt toy brand to life. You'll hear how he created Angelitos Mágicos, a magical plush line that comforts kids at bedtime with positive messages, and how TCA gave him the tools to refine his packaging, boost his website, and break into retail with confidence. If his story sparks something in you, it might be time to start your own toy journey with Toy Creators Academy. Learn more at toycreatorsacademy.com

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Nostalgia, Classic Toys Azhelle Wade Nostalgia, Classic Toys Azhelle Wade

Exploring the Secrets, Surprises, and History of Polly Pocket with Maude Campbell

Do you remember the original tiny world of Polly Pocket? In this week’s episode, we dive deep into the history, secrets, and surprises behind this iconic toy with Maude Campbell, author of the upcoming book The Legacy of Polly Pocket: Mattel's Micro Moneymaker. Join us as we explore how a simple button inspired inventor Chris Wiggs to fashion an iconic toy out of a makeup compact. Learn about the transition from Bluebird to Mattel, the ups and downs of Polly's size changes, and the enduring love fans have for this miniature wonder.It all began with a simple idea – the concept of a miniature world that could fit in the palm of your hand.

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