#288: How an Industry Veteran Rebuilt His Toy Knowledge Through TCA with Gerardo Davila
Every once in a while, I meet a toypreneur whose journey reminds me why I started this podcast… and today’s guest is one of those people.
In this episode, we’re bringing back the story of a Toy Creators Academy grad who went from leading sales at Mattel to launching a heartfelt plush brand that’s changing bedtime for kids everywhere.
Meet Gerardo Davila, the creator of Angelitos Mágicos, a magical line of plush guardian angels that deliver encouraging messages to children overnight. What started as a way to comfort his own daughter turned into a product with purpose, backed by positive psychology and wrapped in cultural love.
Even though Gerardo spent years in the toy industry, he still joined Toy Creators Academy to learn how to bring his vision to life. In this episode, he shares how the program helped him overcome the challenges of solo creation, especially in areas like packaging, retail strategy, and website optimization.
Inside this episode:
What sparked the idea for Angelitos Mágicos (hint: it involved childhood nightmares and a clever mom!)
Why even toy industry veterans can benefit from structured learning and support
How small changes to his website and packaging made a big impact
What it takes to prep a brand for retail shelves, and future global expansion
Feeling inspired to bring your own toy idea to life? Learn more about Toy Creators Academy at www.toycreatorsacademy.com.
Listen For These Important Moments
[00:04:54] - Learn why even a seasoned Mattel exec realized he needed help navigating solo toy creation and how structured guidance can fast-track your launch.
[00:08:03] - Get inspired by how a parenting moment turned into a toy brand that helps children feel safer and more confident.
[00:10:56] - Discover how shifting from eCommerce to retail requires a whole new packaging strategy and what details matter most on-shelf.
[00:13:41] - See what it really takes to go from selling online to getting your toy into stores.
[00:16:47] - Planning to expand beyond your home country? Hear what Gerardo is doing to adapt his toy line for the U.S. and beyond.
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This episode is brought to you by www.thetoycoach.com
Angelitos Mágicos are magical plush friends that help kids sleep better and feel braver. Check them out at angelitosmagicos.com
Got a toy idea you can’t stop thinking about? Toy Creators Academy gives you the tools, support, and step-by-step plan to make it real, just like it did for Gerardo. Start your journey at toycreatorsacademy.com
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[00:00:00] Azhelle Wade: You are listening to Making It in The Toy Industry, episode number 288.
[00:00:11] Voiceover: Welcome to Making It In The Toy Industry, a podcast for inventors, entrepreneurs, and makers like you. And now your host, Azhelle Wade.
[00:00:23] Virginia Lette: Well, hey there, toy people. If you are thinking, this doesn't sound like Azhelle. You'd be right. It's Virginia, and once again, I've managed to sneak into Azhelle Podcasting Chair to bring you another special episode of Making it in the Toy Industry.
[00:00:37] Virginia Lette: This week I had the privilege of interviewing yet another Toy Creator's Academy Course graduate. Which as an aspiring toy creator myself was both fascinating and enthralling. I got to ask them questions like, what was their professional background before they dipped a toe into the toy industry? What was the product or brand that they developed along the way?
[00:01:00] Virginia Lette: And also I quizzed them on what's next for them in their toy creator's journey. Now that they've finished the course. So join us as we showcase yet another Toy Creator's Academy success story. I'm so excited to share this one with you because I learned so much from this inspiring TCA alumni member, and I've got no doubt that you will too.
[00:01:24] Virginia Lette: A very big welcome from Mexico City, Aldo Dilla. Did I get that right? You
[00:01:30] Gerardo Davila: got that right? Hello, Virginia. How are you?
[00:01:33] Virginia Lette: It's a real treat to be speaking with you from Sydney to Mexico City. Welcome to the podcast.
[00:01:39] Gerardo Davila: Thank you for having me. I'm super excited to speak with you today.
[00:01:42] Virginia Lette: Well, I'm especially excited to speak to you because I think that we joined Toy Creator Academy at the same time mid last year.
[00:01:51] Virginia Lette: We did. Would that be right?
[00:01:53] Gerardo Davila: Yes. I remember your name. Yes. We joined and so it was a live session. And we joined right there.
[00:02:00] Virginia Lette: Well, what's extremely embarrassing to me is that you are now a course graduate, and I'm still only sitting at about module three or four. So, bravo to you.
[00:02:11] Gerardo Davila: Thank you. Thank you, thank you.
[00:02:13] Gerardo Davila: Yeah, the, the course keeps flowing and I, I don't know, I, I needed to know. So that prompted me to, to get started and, and run quickly. So yeah, I, I completed the course.
[00:02:24] Virginia Lette: Wonderful. Bravo, you're, you're setting the bar high and setting a very good example for the rest of us.
[00:02:31] Gerardo Davila: Thank you.
[00:02:31] Virginia Lette: Tell us a little bit about your background before we start talking about your product.
[00:02:36] Gerardo Davila: So before joining Toy Creators Academy, I used to work in the toy industry for Mattel. And I was in charge of the South cone of Latin America. That includes Chile, Argentina, uh, Uruguay, Paraguay, and Bolivia. I was in the commercial side, so mostly sales and, and the top line part of the business. And I had, I come from a marketing background.
[00:02:59] Gerardo Davila: I, I've been doing marketing for 25 years now. I'm 49 years old.
[00:03:05] Voiceover: Yeah.
[00:03:05] Gerardo Davila: So, yeah, I, I started with some industry background, however, I quickly realized that I didn't know what I wanted to know to get a, a successful product to market. So, yeah. So I started reading a lot, learning a lot, listening to podcasts, and that's how I ended up, uh, hearing about the Toy Creators Academy podcast.
[00:03:28] Gerardo Davila: Wow. And while making an acquaintance of gel. Following her in her, in her media, in in her socials. Eventually joining the TCA.
[00:03:38] Virginia Lette: Well, that's fascinating. So we are roughly the same age, late forties, but you've had a lot of experience in the toy industry already, and yet you still sought to enroll in the Toy Creators Academy.
[00:03:51] Virginia Lette: Wow. That's really, really interesting. We'll go into a little bit about what you feel like you learned in the course. Shortly, but what really was it that prompted you to enroll with your wealth of knowledge and experience that you already had?
[00:04:06] Gerardo Davila: Well, I, I recognized that I wasn't an expert in everything.
[00:04:10] Gerardo Davila: When you're, when you're creating something, there's a lot of things that need to happen and perhaps I was strong in some areas, but I lack knowledge in others. So. When I threw out the different podcasts with Azhelle and hearing her in her presentations, industry coverage, I, I realized she, she knew everything.
[00:04:31] Gerardo Davila: So she had a method that will help me to walk the path that I wanted to walk. When I joined TCA, I was already selling my toys, so I, I mean, I had gone beyond the proof of concept, but I lacked even the confidence to take it to the next level. So when I, when I enrolled, my expectation was how can I take this to retail?
[00:04:54] Gerardo Davila: I was selling on my website, on, on social media, but I really wanted to, to break into retail, and that's what prompted me to commit to this learning journey. And, uh, it's been wonderful. I can tell you, it, it, it's been great. I've learned a lot. I'm very confident now because I know I'm ticking all the boxes and I know.
[00:05:13] Gerardo Davila: The steps that I need to follow, and particularly having this industry background, a lot of people took care of different things. So I, I was fortunate enough to work with a great team, very creative people that take care of everything. So you have somebody that does copy, somebody that does the packaging, somebody that comes up with the stories, design, pricing, costing.
[00:05:35] Gerardo Davila: So everything is taken care for. You're part of a. A network that works together, but when you're on your own, you need to do that yourself. Sure. And I, I wasn't sure about the right steps for everything. So, okay. Like I said, I had that, I had an idea and I, I knew even whom to ask. But to have that in a package, in a system that week one, week two, week three, this is the outcome.
[00:06:00] Gerardo Davila: This is how it's great. I mean, it's, uh, it's foolproof. So that's what I, I love about TCA.
[00:06:07] Virginia Lette: There is so much to unpack here. First question I have out of all of that, what was your actual role in the years before you joined Toy Creators Academy? When you were working in the toy industry already, what exactly were you doing?
[00:06:22] Virginia Lette: What was your job description? So,
[00:06:24] Gerardo Davila: so the role, the role name is, uh, country manager. So it's essentially a general manager of the subsidiary that sells toys. It's a toy distributor.
[00:06:33] Virginia Lette: Right.
[00:06:34] Gerardo Davila: So care. But you weren't involved
[00:06:35] Virginia Lette: in the design processes. No. Manufacturing?
[00:06:39] Gerardo Davila: No. No design, no, actually it's just the end part of bringing the toys to kids.
[00:06:45] Gerardo Davila: So you take care of negotiations with customers, retail customers, the pricing decisions. You allocate investments, you prioritize certain channels over others, certain retailers, over others you take care of. Uh, in-store displays. Things like that. So, and also other executional things like import permits, you know, pricing, logistics, having the right size warehouse, uh, having a team that takes care of all of that.
[00:07:15] Gerardo Davila: So, but it's more the conversation side of, of the toy industry.
[00:07:19] Virginia Lette: Sure. And so was it your exposure to all of these different product lines and concepts and things where you found a niche for something yourself? Is that how your idea came about? First of all, tell us the name of your beautiful dolls and product that you do.
[00:07:38] Gerardo Davila: So they are called Angels Mexicos, which in English means uh, little magic angels. And these are guardian angel plush dolls. That leave messages to kids overnight. So they deliver some cards magically with, uh, beautiful messages based on positive psychology that encourage them to go further in life and be good and, you know, have a growth mindset, things like that.
[00:08:03] Gerardo Davila: The idea was to develop something to address nightmares, and there were several iterations of as, as usually happens with ideas. I did want to have a toy that, that was like the thing that moved me. I, I wanted to have a toy and then, uh, my daughter started having some nightmares and I, I remember that when I was a kid, I used to have nightmares.
[00:08:26] Gerardo Davila: So I called my mom and I tell her, you know, uh, Sophie's having nightmares. I remember that you gave me some medicine when I was a kid and she said, oh no, no, those were tacs. And I was like, what? I thought I was cured because of medicine. No, no, no, no. It was all in your mind. Oh. So that was something that really struck me and I said, well, there's some magic in there.
[00:08:50] Gerardo Davila: I mean, if, if you believe that you essentially have something that takes care of your nightmares. You have less nightmares. Well, that's Wow. Not, and then I connected that with angels. So angels are messengers. This was, uh, I started this line before the pandemic, so there was no pandemic, but I started reading a lot about, uh, children having mental health troubles growing up.
[00:09:14] Gerardo Davila: A lot of anxiety, a lot of, you know, uh, different things happening to children, which later on was exacerbated by the pandemic. So it was very time. When I eventually launched, uh, I launched during the pandemic, so people, uh, loved them. Mm-hmm. It was very encouraging for their children to get these messages.
[00:09:33] Gerardo Davila: And help them to overcome some fear of the virus itself. Fears of, you know, darkness or whatever. So that's how the idea got started
[00:09:43] Virginia Lette: with your wealth of experience, what you already bought before you enrolled in Toy Creator's Academy. What were some of the key lessons and takeaways that you actually got out of doing the course then?
[00:09:56] Gerardo Davila: Well, like I said, it is, um, it's been amazing. Um, just the system, the whole thing, having even the, the workbook, I love the workbook. It's like a roadmap. You have everything in there step by step. And when you're working on your own, it's great. Because I, I was missing that part, being part of a team. Mm-hmm.
[00:10:15] Gerardo Davila: When I used to work at the company, you have a lot of people, a lot of experts. So when you're on your own, having this workbook and having Azhelle, TCA, talking to you, having these videos, having the live sessions where you can ask your questions, having a one-on-one with jail, asking her for a particular issue.
[00:10:33] Gerardo Davila: So for me, the, the, the whole thing was amazing. I wouldn't say I was an expert. I mean, I used to work in that industry, but I was part of a small section of the whole thing. And when you're on your own, you have to take care of everything. So think about I, I struggled a lot with package design, for instance, and when I joined TCA, my one-on-one with the gel was about the packaging.
[00:10:56] Gerardo Davila: And, and now here it is for those
[00:10:59] Virginia Lette: watching on YouTube or on the Toy Coaches platforms, you'll be able to see Gerardo's holding up one of his beautiful magic angels. For those that can't see, you can log onto the website and have a look you want. Would you like to share that with us, Gerardo? Sure.
[00:11:16] Gerardo Davila: The link is angelitos mexicos.com and it's
[00:11:21] Virginia Lette: A-N-G-E-L-I-T
[00:11:24] Gerardo Davila: os.
[00:11:26] Gerardo Davila: IC os.com and the packaging so
[00:11:29] Virginia Lette: is beautiful. You've got a, a magical product there by name and by nature.
[00:11:35] Gerardo Davila: So Agile was very helpful. Um. I came with a ton of questions at, at to that one-on-one, and, and she was able to clearly explain what was most, most important, the trade-offs between having a, a retail packaging and an e-commerce packaging, because I used to do e-commerce mostly.
[00:11:52] Gerardo Davila: So I, I did a brown box essentially, but now you have to have a, a shelf presence. You need to convey value, you need to size it for, for productivity per square meter. So a bunch of different considerations. That, uh, well, somebody took care of that in my prior life, so I had no idea. And then with, with her advice, I was able to come up with, uh, good questions and, and my own answers for, for solving that.
[00:12:18] Gerardo Davila: So yeah, that's, that's, uh, something that was very significant. Mm-hmm. Uh, another thing that I consider very helpful was she took a look at my, at my website and she made a couple of recommendations. That were amazing and my, my conversion rate grew just by implementing those two changes. And, and when you're on your own, you have no idea.
[00:12:38] Gerardo Davila: You see your website every day and you say, well, it works. I'm selling. It's okay. And some people may suggest something, but they don't know, or, or I don't know. You, you don't have an expert there, but when you're talking with a gel and she says something, well, you know, she's right. She, she's seen it, she's done it.
[00:12:55] Gerardo Davila: So that was it for me.
[00:12:57] Virginia Lette: Yeah. So you, you said you knew of Herb just from your dealings in the toy industry you knew of, and. Then you signed up to the course. I, it was just such an extraordinary story for me. I'm still trying to wrap my head around it. You, you basically, it feels like you have all of the knowledge and experience and the context that the rest of us would just dream of.
[00:13:19] Virginia Lette: And yet here you are saying that you still found that by doing TCA was just. Incredibly helpful to you. Aside from the packaging and the website, from the moment that you enrolled in TCA until the time you finished and then beyond, how have things changed for you? How has your product and your brand changed?
[00:13:41] Gerardo Davila: So, I have my first retail placement. I achieved that.
[00:13:45] Virginia Lette: Wow.
[00:13:45] Gerardo Davila: I I wouldn't be able to do that without TCA, I mean, I, I didn't have a packaging. And let me tell you something else. Even though I was selling to different accounts in my prior life, the templates, I got them from someone else.
[00:13:58] Voiceover: Mm-hmm. So
[00:13:59] Gerardo Davila: even my, my speech, I mean, you do things, but you're part of a huge team.
[00:14:05] Gerardo Davila: So you're standing in the shoulders of, on the shoulders of giants and, and everybody's contributing to your success. I mean, you have to do your part, but, but it's easy because you have all this infrastructure and now on your own. I was even amazed by agile sell sheets, by her templates for presentations with either we did one round where she critiqued and, and, uh, helped me improve my, my sales sheet and my.
[00:14:32] Gerardo Davila: Speech for for retailers.
[00:14:35] Voiceover: Mm-hmm.
[00:14:35] Gerardo Davila: And she had very, very good questions about some things that I had no idea, I mean, invisible to me because somebody else took care of that in my prior life. So those are like very concrete things that I think I got out of the of TCA. There are others, of course, motivation.
[00:14:53] Gerardo Davila: I really like the Facebook group. So there's a lot of, uh, interaction between the different students and you get to see people when they're building and, and the questions they have and the choices they're making. Mm-hmm. And being able to. Help someone else that, that is where you probably were a few weeks ago, or that is facing a similar issue that you're facing now, is this, this sense of community is very strong and it also, uh, gives you energy to keep going forward so that, that's also an important part of the system, I would say.
[00:15:24] Virginia Lette: Most definitely. I've likened it before to being in a mother's group for new mothers, you know, because you've got your little baby and they might be two weeks old or two months old, and you can relate with the other mothers in the group. 'cause they're, they're at absolutely that point in their child's development as well.
[00:15:42] Virginia Lette: What's next for your beautiful magic angels then?
[00:15:46] Gerardo Davila: So right now I, my plan is to get into retail. Uh, I have a bookstore chain, uh, that has. Uh, started selling the toys. And next I would like to be in a department store, which is, are very important in, in Mexico. I'm currently selling only in Mexico. Mm-hmm.
[00:16:04] Gerardo Davila: And also a toy store chain. So actually tomorrow I have a meeting with a, with a toy store buyer and, uh, yeah. That's awesome. I'm super excited.
[00:16:14] Virginia Lette: Yeah.
[00:16:14] Gerardo Davila: And. To get into retail. That's a big game for 2024.
[00:16:19] Virginia Lette: Yes.
[00:16:20] Gerardo Davila: And then I would like to take the brand to other countries. So, and here I, I must recognize that probably if I have bacon, TCA before the name would be different.
[00:16:30] Gerardo Davila: The name of my brand would be different because it's, it's in Spanish. I mean, I, I thought it for the Spanish speaking countries, but now after seeing everything in TCA and seeing what is possible for an entrepreneur with the tools that are available. I can take it to other countries.
[00:16:47] Voiceover: Yeah. So
[00:16:47] Gerardo Davila: for me, the next step would be the other markets, uh, the US would be great for me.
[00:16:54] Gerardo Davila: That's a huge market and, uh, I'm actually certifying my toys for the requirements that, uh, the US has.
[00:17:02] Voiceover: Mm-hmm. In terms
[00:17:02] Gerardo Davila: of safety, in terms of other standards,
[00:17:05] Voiceover: yeah. To
[00:17:05] Gerardo Davila: be able to sell my toys online first and eventually to retail partners in the United States. So there's a lot of translations that need to happen.
[00:17:15] Gerardo Davila: There's, uh, some localization of the messages and yeah, even the names of the characters, I thought them in Spanish. So right now, each character has a name that is attributed that, that is, uh, uh, in line with their superpower, which is, which are virtue. So you have hope, you have, uh, confidence. So these are the virtues and the names are a tweak of the virtue in Spanish, but that doesn't translate.
[00:17:39] Gerardo Davila: So I need to come up with names for new characters. I have a story that each, each magic angel comes with a, with a booklet that explains their story. I need to translate that and it takes. A lot of work to, to really nail down a, a children's book essentially. It's very small, but I mean, it's a few pages long, but you need to come up with these ideas and the story and make it work illustrations and everything.
[00:18:04] Gerardo Davila: So yeah, that's, that's what's coming. What's coming now,
[00:18:06] Virginia Lette: I am curious that maybe your next challenge in your business is having all of that translated, because as you said. It is all in Spanish. I jumped on before we met earlier today and had a look. It's a beautiful website. The product is just gorgeous, but I did have the good luck of being able to just click the translate button.
[00:18:28] Virginia Lette: My Spanish is not very good. Yeah. But in terms of taking it into those other English speaking. Countries, what does that process look like for you? Are you, do you think you will have to change the name of the product, or is it just a, a simple translation?
[00:18:44] Gerardo Davila: So I'm struggling to, I, I would love to keep the brand name as is.
[00:18:49] Gerardo Davila: So there, there are a lot of names that, you know, if you think about, for instance, shampoo, we have Head and Shoulders that sells. All over the world, and the name is Head and Shoulders. Does it mean something in Portuguese? No. Does it mean something in Spanish? No. So I would love for, for people to be able to associate a name that somehow means magic or somehow means Angel.
[00:19:14] Gerardo Davila: I'm, I haven't tested that, I haven't validated that hypothesis, but I, I would love to keep the brand name. I do think that the characters need to change, need new names to be able to convey their virtues or try something else. But the current names I don't. They it's, they're very hard to pronounce. They are very.
[00:19:34] Gerardo Davila: Hard to remember. So yeah,
[00:19:37] Virginia Lette: I really like the idea too, of keeping the names as they are. We live in such a multicultural world globally these days. There's so many different cultures and nationalities. Everywhere you go and it, that makes up part of the rich tapestry of all of our lives, you know? So it would be so lovely to keep that and if that were at all possible and teach people about your culture and the culture of these beautiful magical angels.
[00:20:08] Virginia Lette: I love the tagline or the slogan in there that they bring the magic of love. Similar to Santa Claus and so forth, like that's very, very special. And to be able to learn about that from a different cultural perspective is also incredibly special. I do hope that you can retain some of that in some way.
[00:20:27] Virginia Lette: Shape, form.
[00:20:28] Gerardo Davila: Yeah. Yeah. I mean, I, I, I really, I like the brand a lot, but. Let's see what consumers have to say about that. So, of
[00:20:35] Virginia Lette: course, in
[00:20:35] Gerardo Davila: the end, this, this is for them. So if of course, I, I'm gonna test this and, and if they get it and, and if it comes across the way, I, I thought it would come across, that would be awesome.
[00:20:47] Gerardo Davila: But
[00:20:48] Virginia Lette: if not, I,
[00:20:48] Gerardo Davila: I will adjust
[00:20:49] Virginia Lette: all part of the excitement of your toy creator's journey, right?
[00:20:54] Gerardo Davila: Yes, it is. I'll
[00:20:54] Virginia Lette: check back in with you again in a year or two and see how far you've got with that. What tips would you have for other people wanting to start out in the toy industry then Rado? Would one of them be to consider what language that they're bringing their toy to market in or.
[00:21:11] Virginia Lette: You happy that you've started as you did?
[00:21:13] Gerardo Davila: Yeah, so I, I mean that's, that's one piece of advice I would give myself. So think, think big and that means think not just in terms of your local language. Think when you're going. Places I see a lot of DCA fellows that are also coming from different countries. We have, we have some people from, from Nigeria, from, uh, Australia.
[00:21:36] Gerardo Davila: Well yourself, uh, English speaking countries, but also some, some Spanish speaking countries.
[00:21:42] Voiceover: Yeah.
[00:21:43] Gerardo Davila: And toys are global. And they usually travel well, the concepts you have, for instance, you have, which come from Spain and it's in different countries. You have Cocom Melon, which is, uh, a children's, uh, show that it's everywhere.
[00:22:01] Gerardo Davila: You, I mean, you don't need, you don't need to translate characters so the kids get it. But if you think from the start where you see your, your brand going, uh, in the end. It's probably better and, and you will come up with better answers that, that you can live with for longer. Yeah, so that's probably a, an advice I would give myself.
[00:22:22] Gerardo Davila: Another thing would be, you know, uh, follow the, the TCA follow the, the program. It works not just for me. I mean, there are other testimonials out there where people say what their journey was and, and people are really making huge strides where, where with their creations. So trust the program, follow it.
[00:22:41] Gerardo Davila: Be part of the community, be active in the community we have in Facebook, help others and you will get help eventually. So yeah, also keep your motivation. There's gonna be some high sum ops and, but also some lows and, and sometimes because of these industries, probably you will end up, uh, manufacturing somewhere far away.
[00:23:04] Gerardo Davila: The product is gonna take forever to reach the market, but you have to keep the focus and the stamina and your energy in check. A lot of discipline to keep going because sometimes nothing happens. And it's easy to lose focus during those valleys, so just keep it rolling. Keep uh, thinking about it. Keep doing something for the future, perhaps if you're not right.
[00:23:29] Gerardo Davila: Hands-on on something because you're waiting for your samples to arrive, or you're waiting for, you know, your, your container to get across the sea. But really keep going and keep doing stuff and eventually you will be rewarded.
[00:23:41] Virginia Lette: I'm giggling 'cause I feel like you're directing that right at me. No, no, no, no.
[00:23:47] Virginia Lette: I'm hard.
[00:23:50] Gerardo Davila: Well, I mean, it's, uh, because of the, the time differences in the, in the development of this projects, there's gonna be some valleys.
[00:23:57] Virginia Lette: Yeah.
[00:23:57] Gerardo Davila: So, so just, you know, keep engaged.
[00:24:00] Virginia Lette: Just had an idea for you. Yes. Maybe your magic angels have a family of cousins that live in other countries so you can keep hold of them and their culture and they've, then they've got cousins and families in other countries and they can all share their cultural differences and the beautiful things about it.
[00:24:19] Virginia Lette: There you go.
[00:24:20] Gerardo Davila: Yeah, could be. Could be. It could be an angle and, and then we have English speaking Magic Angels.
[00:24:25] Virginia Lette: It's been such a treat to talk to you today. I feel like. You are incredibly inspirational. You have so much knowledge and experience in the toy industry already, but the fact that you've gone back and you've done TCA and you got so much value out of it, with all of your experience and background, you can still recommend it to people starting out like myself and others who might be listening in today.
[00:24:50] Virginia Lette: And it's been really, really valuable talking to you today. So you've given me a good kick up. The backside I need to get, it was
[00:24:58] Gerardo Davila: unintentional. It was unintentional. It, it wasn't exactly
[00:25:02] Virginia Lette: what I needed. Rado one more time. Oh, that's great. Thank
[00:25:05] Gerardo Davila: you.
[00:25:05] Virginia Lette: Would you please once again share your website with us?
[00:25:08] Gerardo Davila: Yes.
[00:25:09] Gerardo Davila: It's an Angelitos, Mexicos A-N-G-E-L-I-T-O-S. M-A-G-I-C-O s.com.
[00:25:17] Virginia Lette: We'll make sure that we've got that in the show notes today as well.
[00:25:21] Gerardo Davila: Okay, perfect.
[00:25:22] Virginia Lette: And you are, you are only selling in Mexico at the moment. Do you ship internationally?
[00:25:27] Gerardo Davila: Yes, I do, but I, my shipping rates are very expensive, so I, I've only shipped to the US.
[00:25:33] Virginia Lette: Yes. Uh,
[00:25:34] Gerardo Davila: there's a lot of interest. There's some interest from, from other countries in South America, but, but the shipping rates are high. I'm working on that.
[00:25:40] Virginia Lette: It's much the same going out of Australia as well. The international postage makes it really not feasible in a lot of cases to ship internationally.
[00:25:48] Virginia Lette: We'll have to work out a way to get around that. Yeah,
[00:25:51] Gerardo Davila: absolutely.
[00:25:52] Virginia Lette: Thank you so much for your time today. Thank
[00:25:54] Gerardo Davila: you, Virginia. It's a
[00:25:55] Virginia Lette: pleasure to talk to you and I'm sure that everybody listening. We'll also get so much from hearing you talk about your beautiful magic angels.
[00:26:03] Gerardo Davila: Thank you so much for having me.
[00:26:05] Virginia Lette: Well, there you have it toy people. That was this week's special episode of making it in the Toy Industry. Profiling yet another wonderful success story from the many graduates of the Toy Creators Academy. If you enjoyed today's episode, you can find more@thetoycoach.com slash podcast. And if you love this podcast and you haven't already left a review, what are you waiting for?
[00:26:30] Virginia Lette: Your reviews are not only greatly appreciated, but they're a great way for other people to know if this podcast is valuable and also worth listening to. Everyone's favorite toy coach Elle Wade will be back here behind the podcast Mike next week with another episode of Making It in the Toy Industry.
[00:26:48] Virginia Lette: But until then, in the words of the Great Lady herself, see you later, toy people.
[00:26:54] Voiceover: Thanks for listening to the Making It In The Toy Industry Podcast. With Azhelle Wade, head over to the Toy Coach. Do for more information, tips, and advice.
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