
Making It In The Toy Industry is your secret weapon for showing up like a pro in the toy and game industry.
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#283: 3 Costly Mistakes That Toy Creators Make with Factories
Factory communication can make or break your toy project and one vague comment or rushed approval can lead to costly mistakes. In this episode of Making It in the Toy Industry, I’m breaking down the three biggest slip-ups new toy makers make when working with overseas factories, from skipping Pantone colors to approving samples too soon. Tune in to learn how to avoid these pitfalls and level up your production process like a pro.
#282: Why Toy Companies Are Switching to Manufacturing in India with Joshua Punin
Even with the recent increased tariffs on India, many of my clients and students have been seeking out new factory partnerships in this country. For decades, China has been the go-to destination for toy production, and they are indisputably the best at producing high quality goods quickly, but what happens when rising costs, shipping delays, and shifting global policies force toy makers to look elsewhere?
#281: TCA Accelerator Coaching Call with Carrie Shaked
Messy blanket forts are out! Meet the toy that makes forts gorgeous. Architect and TCA Accelerator student Carrie Shaked turned the messy blanket forts of childhood into stunning, buildable cardboard domes you’ll actually want in your living room.
In this episode, you’ll hear how she designed a toy unlike anything else, made families cry (in a good way!) during playtesting, and found confidence to manufacture overseas. Plus, we share tips for collecting emails, marketing when you’re camera-shy, and why the current manufacturing climate can favor small startups.
#280: TCA Accelerator Coaching Call with Courtney Smithee
Are you a new mom who’s tired of your home looking like a daycare? In this episode of Making It in The Toy Industry, interior designer turned toy creator Courtney Smithee shares her journey designing neutral-toned toys that double as stylish home décor. We explore how her brand, Playcor, is redefining baby play with two-in-one silicone toys and decor, and how she’s building a toy business that works for her life as a mom of three. Tune in to learn how to market toys with Instagram and email, even if you’re not always “on” and how design-forward toys are winning the hearts of modern parents.