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#276: TCA Accelerator Coaching Call with Joanna of Fren Forest
If you've ever wished you could sit in on a real coaching call inside Toy Creators Academy, today’s your lucky day. This episode brings you inside the TCA Accelerator for a one-on-one strategy session with Joanna, the creator of Fren Forest.
Joanna is a sculptural artist with a love for cozy characters and dreamy desk décor. She went from crafting mini clay creatures in her studio to fully funding a collectible toy on Kickstarter.
You’ll hear how she turned her hand-sculpted characters into a toy brand without a business degree or marketing team, the smart moves that helped her hit 50% of her Kickstarter goal on day one, and why she scrapped flocking but kept her fan-favorite toe beans.
We’ll also chat about balancing creativity with business and how small media wins can build big brand momentum. Joanna’s journey proves that with the right tools and support, your toy dream is possible.